1. DIGITAL MARKETING SEARCH ENGINE OPTIMIZATION

2. CONTENTS 1.INTRODUCTION 2.TYPES OF SEO 3.CONTENT & SEARCH ENGINE 4.SEO SERVICES

3. CHAPTER ONE INTRODUCTION INTO SEO

4. What is Search Engine Optimization (SEO)? Search Engine Optimization is to grow performance in a “natural” (non-paid) search engine. In order to grow the performance of traffic you would need to make changes to your website, so that the search engine is able to understand the content that you have. 3 Rules for SEO : -Write For Humans -Think Like A Human -Have A Measurable SEO Goal

5. CHAPTER TWO TYPES OF SEO -On-The-Page SEO -Off-The-Page SEO -Violations

6. ON-THE-PAGE SEO On-The-Page factors will include content of the page, supplies a demand and linkable. With these factors and search ranking factors it is almost in publisher’s control. OFF-THE-PAGE SEO Off-The-Page SEO is a technique where it would be used to improve a website through link building and promotion methods. Search Engines would directly control this sue to them replying on publisher- controlled signals alone does not always bring the best results.

7. SEO RANKING FACTORS

8. VIOLATIONS Search engines want people to perform in SEO as it will improve their performance by using blog posts, videos and guideline. Even though they want to help you improve there are techniques such as “spam” and “black hat” where it can lead to your pages receiving a ranking penalty or being banned from the search engines.

9. CHAPTER THREE CONTENT & SEARCH ENGINE

10. The Successful Factors By using the periodic Table (page 10) you can see that the first element begins with content quality. When you get your content right, you already have a solid foundation which can then support all other SEO efforts you use. Content quality: are you producing quality content? Are you going beyond in making a simple brochures which can be found on other websites? Content Research: Clients may be searching for your content, so after creating the good content is good keywords. Content Words: Having done the keywords, check that you have those words in your content. If you have used other words then it is time to go back and do some editing. Content Freshness: If there is a search that becomes active Google would use something called “Query Deserved Freshness” (QDF). When there’s a search that becomes very popular it can change results by boosting up your traffic.

11. CHAPTER FOUR SEO SERVICES

12. WEBSITE SEO AUDIT LINK DEVELOPMENT (LINK BUILDING) CODE OPTIMIZATION Website SEO Audits can be short with only a few pages and would address issues such as, missing titles and lack of content. However, these audits can have over one hundred pages. Link development should focus more on the quality rather than quantity. These links should be good quality where it relates back to your content. Having a link can entice people to sign up or by your product. You should expect a high level of search engine optimization service when using this service. This is because your HTML can impact the search engines in two ways. 1.Help alleviate code-clutter 2.Help reduce the load-time