Kickstart Your Social Media Marketing Presented By: Jordan Hatch

It’s easy to say what… It’s difficult to say how.

The 15 Minute Plan BlockTime Spent 1st5 minutes 2 nd 5 minutes 3rd5 minutes

Is Your Market Using Social Media? The data says “Probably” but how can you find out? Age Range% Using Social Media % % % 65+33% Source: Pew Research Center’s Internet & American Life Project surveys: Feb 2005, Aug 2006, May 2008, April 2009, May 2010, May 2011

Awesome Search Tools Filter based on location, age, sex, likes, education Gives you a rough estimate of how many people on Facebook meet that criteria Facebook.com/ads

Awesome Search Tools Search for keywords and hash tags in conversations Enables you to see if there is anyone talking about your industry online Twitter.com/search

Social Media Characters

Creates original content to share Blogs, Tweets, Status updates, pictures, infographics, and Pins Tons of content Hard to keep up with it all Not concerned with responding

Shares other people’s content Follow the great Producers Not considered an expert Viewed as a clearinghouse for good content

Uses social media to resolve issues Want others to know about bad experiences they’ve had Viewed as a nuisance by the brand Viewed as a victim by other onlookers An advocate for the consumer

Views content, clicks links, watches videos, etc. Rarely shares content with others unless it’s really good Hard to grow their network Follows lots of people but rarely has followers

Everyone knows what’s going on with them They share everything and respond to everything Conversation starters Easy to tune out when the same story is told over and over

Loves seeing others succeed Posts inspirational messages Pump everyone up for everything Looses it’s impact because it’s done so much Gets followers but looses them quickly

S. M. M. P. D. Social Media Multiple Personality Disorder You need to adopt the good elements from ALL of the characters while avoiding the bad elements

3 C’s Of Social Media 1.Community - growing your social media reach by getting followers 2.Content – putting stuff out there that gets seen and responded to 3.Conversations – having a 2-way dialog with others

The 15 Minute Plan BlockTime SpentFocus 1 st 5 minutesCommunity 2 nd 5 minutesConversations 3 rd 5 minutesContent

The First 5 Minutes - Community Image credit: absolutevisit.com

Leverage Your Existing List Social Sharing Snippet

Leverage Your Existing List Social Sharing Layout

Create A Facebook Ad Filter based on location, age, sex, likes, education Gives you a rough estimate of how many people on Facebook meet that criteria Facebook.com/ads

Follow, Comment and Respond to Industry Leaders Twitter Search Add a panel with HootSuite Find industry leaders on Klout

The Second 5 Minutes - Conversations All good conversations require 3 things: 1.Speaker 2.Message 3.Listener

Engage In Conversations That Are Already Happening

Start Your Own Conversations

Be Transparent and Responsive

The Third 5 Minutes - Content Content is king! Needs to be: Engaging Shareable Worthy of comments

O. P. C. (Other People’s Content)

Write a Blog Post Take your 5 minutes and write 1 paragraph of a blog post. Do this 3 times a week to create your weekly blog post Hire an outsourced copywriter from WriterAccess.com Take their content and make it your own

Fiverr.com All kinds of services for just $5 Video testimonials Infographic templates Tweets and Re-Tweets Voice recordings Graphics Videos

Goal Setting CommunityConversationsContent 2 Week Goal 20% increase in the number of followers on Facebook and Twitter Ask 2 questions on Twitter Ask 2 questions on Facebook 20 tweets 1 blog post 15 retweets 1 Month Goal 500 Twitter followers and 100 likes on Facebook Run a poll with 150 responses 3 blog posts, 100 tweets and 15 retweets of your content

Put It In Action