242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Denise Tan | 2 March 2011 ASIA AM Training Week (Bangkok) Debrief Feb 2011 We learnt. We had fun. We bonded!

© 2010 MediaMind Technologies Inc. | All rights reserved Agenda ▸ Attendees List ▸ Smart Planning Training Debrief ▸ MM 2.1 & SVP Training Debrief ▸ General Debrief Time Allocation Perceived Impact on markets by the new products General Feedback End of session survey results : click hereclick here

© 2010 MediaMind Technologies Inc. | All rights reserved Attendees List MarketsSalesAMCAM APAC 11 SEA 12 CN 12 HK 1 covered by CN CAMs IN 31 JP12 covered by AM MY 1 covered by SEA CAMs SG 1 covered by SEA CAMs TH111 TW 1 covered by CN CAMs TOTAL Sales/Ams/Cams attended this training and we have now 15 Smart Planners 22 MM 2.1 Ambassadors

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Planning Training Debrief Time allocation : Just nice overall Unfortunately, because of the intermittent internet access some precious time was lost. Overall, 1 day was actually pretty sufficient. To prepare the AMs better on what to expect, more time should be allocated to beta plans + procedures for enabling access. General Feedback: Research tool impresses many of them but they have similar concerns like some markets may have too little publishers/ data & sites/sections mismatch Buying Tool : Publishers need education for validation of sites + sections & using this tool Hands On : Might want to include sections for “ Draft media plan” to simulate a planner’s work & “pending sites” addition to mimic real life scenario. The last bit needs to be catered to APAC audience since publishers send IO to agencies and not the current way written in hands on; I amended the hands on a little, see attached Smart Planning Smart Planning

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Time Allocation :More time should be allocated is the general consensus but we understand the expenses to be incurred would be high if each market adds on 1 more day ▸ General Feedback :  Happy that geo targeting/retargeting is now supported, especially for TH where many agencies ask for geo targeting  With campaigns that run usually just 1 ad per placement, feel that master ads/ DG may confuse agencies  Need practice & hands on, theory wise I believe 90% of what was taught is well absorbed by the AMs ▸ Hands On: Training account has ads/campaigns catered for each user which is great! We could also use this too for training our agencies Taken from Limor’s survey but I felt this sort of represents the general view for MM upgrade Training for Feb MM 2.1 Training Debrief MM 2.1

© 2010 MediaMind Technologies Inc. | All rights reserved SVP Debrief Smart Versioning Pro Time allocation : Just nice overall General Feedback: Great enhancement and would like to push this as much as they can but have concerns over suitability of clients in using this; Chinese fonts usage which causes problem in SV Hands On: Data feed hands on exercise was straight forward since the mapping values are already there. However, in real life, will the data feed mapped to MDMD Format be as straight forward, what kind of mapping & understanding do we need to get from advertisers?

© 2010 MediaMind Technologies Inc. | All rights reserved MM Upgrade - Product Aspirations Some other aspirations can be found in the On-Site Training Feedback.xls Limor sent

© 2010 MediaMind Technologies Inc. | All rights reserved Time Allocation Generally, 70% find SP training time fair/just nice 43% prefer more time to be given to MM Upgrade 90% find SVP training time fair/just nice

© 2010 MediaMind Technologies Inc. | All rights reserved Grasp of concepts In order to prepare everyone for the intense 3 days training, a pre session on what to expect of the 3 topics & high level concepts are given to most of the AM/CAM : Glad that out of those who attended the sessions, 90% helped them during the training. ( DGs/ Master Ads/ SV vs SVP concepts are not alien )

© 2010 MediaMind Technologies Inc. | All rights reserved AM/CAMs Feedback on new products’ impact in local markets Smart Planning Smart Planning Positive response particularly for our research module Concerns over *Pubs’ adoption *Site Sections Mismatch

© 2010 MediaMind Technologies Inc. | All rights reserved AM/CAMs Feedback on new products’ impact in local markets MM 2.1 Positive response for overall enhancement & benefits it will bring in : Creating Market Leader advantage Trafficking ads Improving campaign performance for large campaigns with many ads

© 2010 MediaMind Technologies Inc. | All rights reserved AM/CAMs Feedback on new products’ impact in local markets MM 2.1 Concerns over *Possible extra work generated for simple campaigns *Training to give agencies for new workflow *Adaption time to new upgraded platform

© 2010 MediaMind Technologies Inc. | All rights reserved AM/CAMs Feedback on new products’ impact in local markets Smart Versioning Pro Positive response: Overall very impressed with the functionality & targeting capabilities it brings for clients Concerns over * Chinese Fonts issue with SV currently (take up too much file size) *Dependent on client and campaign volume *Multiple Language Limitation

© 2010 MediaMind Technologies Inc. | All rights reserved AM identify key takeaways AMs would need access to Sales Decks a well for overview features We can then use this to intro to existing accounts. After the accounts identify their interest, use specific ppts (used by Limor) to educate them AMs would need access to Sales Decks a well for overview features We can then use this to intro to existing accounts. After the accounts identify their interest, use specific ppts (used by Limor) to educate them

© 2010 MediaMind Technologies Inc. | All rights reserved How to improve this training? Intermittent internet access, need for speakers to trainer’s laptop Intermittent internet access, need for speakers to trainer’s laptop Stages for approval takes time & results in flight bookings done only after several days; losing out on best fare value Good Good, Logical Flow + hands on helped greatly Good Prefers to have 1 additional day, some find it too intense over 3 days. If last day training can end earlier, more chance to fly back home, incur less hotel costs Needs improvement Good

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you Limor, Shelley & the UX Team for bringing this on site training to us! Xoxo, Asia AMs