1. Campaign Management Console Agence Dialekta Inc. Draft requirements V1 Rev. January 5, 2012

2. Context Dialekta Inc. Is a media buying company catered to advertising agencies. Currently the process is done in excel, where a campaign manager: 1.Enters campaign parameters Campaign Name / Division / targeting / budget... 2.Generates Contract Each agency might require a specific contract template. Some agencies require that a single project generates 2 contract template (Same info, different layouts and different contract numbers) 3.Prepares reports 4.Invoices agencies We are looking to streamline and centralize this procedure through a web based platform. Campaign parameters Name / division / targetin / budget Generate Contract Each agency might require a specific contract template. Some agencies require that a single project generates 2 contract template (Same info, different layouts and different contract numbers) Prepare reports

3. Tables Users of the platform Login / Password Emmanuelle, Lisa, Cyril…. Project Manager The agencies who refer us the clients Nurun, LeSite, BOS…. Or Direct Clients (no Agency) Agency The actual clients for which the campaign is managed Vidéotron, SCQ, Superzapp... Clients When a client has multiple divisions Résidentiel, Affaires Client Division Contact at client level Client Contact Core of the DB Campaign Name, Start Date, End Date.... Campaign

4. Main usage pattern Login Username Password Data entry Campaigns parameters Edit / update data Attach documents: reports or signed contracts Output Edit contract templates Export in PDF

5. Future platform requirements The following features are out of scope, but will be considered for future release. – Reporting module which can link to Google Adwords and Facebook APIs. – File linking to a campaign through Dropbox API. – Cash Flow analysis.

6. Campaign table fields Unique ID’s for each main stakeholder (Campaign level, Agency, Client) Dropdown Fields (Main Manager, Support Manager, Agency, Client, Client Contact, division/product) Campaign specific fields – Campaign name – Start date – End date – Budget –...

7. Technological requirements These are suggestions, ideas welcome: – Hosting: Dreamhost or ???? – DB: MY SQL or ???? – Program language: ??? – Design: HTML 5 (iPad and iPhone compatible) Themeforest Admin console designs (click here)click here Other suggestions ?