Lead Capture Successfully Grow Your List

What We’ll Be Talking About One of the most difficult parts of marketing is getting people on to your list. In this class you’ll learn how to easily grow your list using: Web forms Landing pages Imports Tagging And other lead gen ideas

What’s This All About?

How Do We Get Info? Lead Magnets Something you offer for free in exchange for information. Free Report Free Trial Free Webinar Coupons Free DVD / Book Mini Course

Webforms and Landing Pages

Importing Lists Why import lists? Fill up the contact screen with more information. What kind of lists? –Tradeshows –Webinar attendees –Event attendees –Networking events –Scanned business cards

2 Kinds Of Information Demographic Data Data that is expressly asked for and given First Name Last Name Clicked Link Filled Out Web Form Psychographic Data Data that is implied based on the actions of the contact Interested in Trying to achieve Video rating Looking for Fears

Data Segmentation Based on demographic data: I want to see everyone in Infusionsoft that lives in Arizona. Based on psychographic data: I want to see everyone that has expressed an interest in generating more leads from their website. Both demographic and psychographic: I want to see everyone in Infusionsoft that lives in Arizona and has expressed an interest in generating more leads.

How? Demographic Data Tags –How you store psychographic data in Infusionsoft. –As many as you want –Applied as part of a sequence (after a goal is completed) Tag Categories –Group together tags that have something in common.

Why? Better response rates Conditions in campaigns Less opt-outs and Spam Complaints Higher Return On Investment Money In / Money Out = ROI

Elements Of A Great Magnet Specific “thing” that they are getting One clear concise and easy to do call to action Expectations for future contact are properly set Not asking for more information than what is needed Leverages social proof

Examples What is the lead magnet? What demographic data are they getting? What psychographic data are they getting? Which elements of a great magnet does it have? Which elements of a great magnet is it missing?

Examples What is the lead magnet? What demographic data are they getting? What psychographic data are they getting? Which elements of a great magnet does it have? Which elements of a great magnet is it missing?

Examples What is the lead magnet? What demographic data are they getting? What psychographic data are they getting? Which elements of a great magnet does it have? Which elements of a great magnet is it missing?

Developing A Lead Magnet 1.Talk to sales people 2.Most commonly asked “non-buying question” 3.Write an answer *You should have at least one lead magnet for each “non- buying question” Use the Series Wizard