1. SOCIAL MEDIA LAB Building Brand, Generating Sales and Growing Your Business

2. Social Media Lab www.yoursite.com LET ’S SOCIALIZE

3. Social Media Lab www.yoursite.com MAJOR SOCIAL MEDIA ADOPTERS There are many other countries that are proactively adopting social media! The reach is wider than ever!

4. Social Media Lab www.yoursite.com SOCIAL MEDIA USAGE Facebook is the most widely used social media platform…but Google+ is trying to compete!

5. Social Media Lab www.yoursite.com SOCIAL BANDWIDTH FACEBOOK TWITTER YOUTUBE GOOGLE+ Facebook is currently dominating the social media landscape…but services like YouTube and Twitter are not far behind…with Google+ catching up!

6. Social Media Lab www.yoursite.com ABOUT US Company Name Leading independent online marketing services company Specialized in providing professional, intelligent and powerful campaigns that delivers results! We keep track on the latest trends, so our clients can stay ahead of the game

7. Social Media Lab www.yoursite.com OUR TEAM Name Surname CEO Tom has owned and managed this company for over 15 years Manager Jenny has 10 years experience, managing online social communities Strategist Sid is a specialist in digital and social channels for improved services.

8. Social Media Lab www.yoursite.com PREVIOUS CLIENTS Client 1 Client 2 Client 3 Client 4 Our past clients have included Client 1, Client 2, Client 3 and Client 4

9. OUR SOLUTIONS Finding prospects and customers Brand Awareness X Problem: Connecting with Customers Solution: Here it is “PULL” (CUSTOMER) MARKETING!

10. Social Media Lab www.yoursite.com POWERFUL COMMUNITIES WWW Social Media sites have MORE interactivity than web pages Fan Page Likes v/s Monthly Visitors to Website (in millions)

11. Social Media Lab www.yoursite.com FOLLOWERS ARE HARDCORE USERS Fans Non- Fans

12. FACEBOOK ADVERTISING

13. Social Media Lab www.yoursite.com ADVERTISING ON FACEBOOK CREATE A business creates an advert PAY Facebook gets paid to deliver the ad! SALES Right people see and act on the ad A B C

14. Social Media Lab www.yoursite.com U.S. DEMOGRAPHICS 53%47% Active Group: 18-34 years Largest user group earns more than $100k per year Most users are married with kids!

15. Social Media Lab www.yoursite.com WHAT CAN YOU DO WITH FACEBOOK ADS? Use FB Ads to get your first fan (if you don’t have any!) Use FB Ads to direct TARGETED traffic to your page…so you can make sales! Promote offers and special discounts through targeted ads!

16. Social Media Lab www.yoursite.com FACEBOOK AD # 1 Create a working funnel! This way, when you use FB Ads to drive people to your website, you will be able to measure the response of these people throughout the funnel! This strategy is essential to see if it is worth investing in this ad over the longer term! Instead of targeting everyone, target using precise interests, or broader categories!

17. Social Media Lab www.yoursite.com FACEBOOK AD #2 Use Promoted Posts: A lot of business still haven’t started using this strategy. But if you target your fans with a promoted post, you spend small money to target more people! Use demographics to target exactly the kind of people you want! If you are not sure who your demographic is, just run your landing page under www.quantcast.com and see what kind of people visit the site! www.quantcast.com

18. Social Media Lab www.yoursite.com FACEBOOK AD #3 Use Facebook ads to target friends of friends… The Edge rank algorithm makes it easy for your posts to be seen by one fan if another comments on it. But if both these fans are friends, your posts go viral quickly! Sell more products and services: As a company, you can easily target your followers and offer products & services. When you engage people, reply to them and tag them in to get them involved!

19. Social Media Lab www.yoursite.com FACEBOOK AD #4 Create Ad Images with embedded CTA (Call to action)…your CTR (click through rate) will shoot up through the roof…giving you better RoI Pause non-performing ads quickly…and keep testing till you find something that works! It is better to create small variations of the same ad instead of creating new ads every time!

20. Social Media Lab www.yoursite.com CASE STUDY - “ENGLISH CHEESCAKE COMPANY” Increase sales coming directly from Facebook, as well as increase fan base! Set up a new Facebook shop (yes, you can do that too!), and interact with fans to get higher responses! 11x increase in fan base…going from 2,000 to 23,000 fans!

21. Social Media Lab www.yoursite.com YOUR CASE STUDY Put your case study here

22. Social Media Lab www.yoursite.com FACEBOOK AD SUMMARY Undoubtedly, the fastest growing and most widely used social media platform. Advertisement allows you to reach millions of targeted users! Simple setup allows you to get running with ads quickly! Though monitoring and optimizing is always recommended!

23. Social Media Lab www.yoursite.com * NEXT STEPS * #1 Create a fan page, if you don’t already have one…and drive people to it using targeted, cheap advertisements on Facebook platform! #2 Organize occasional contests and offer coupons (and track them) to get more sales! #3 When creating images for ads, include an embedded CTA in the advertisement! #4 Remember to targets friends of fans…which can give you STRONG response on your fan pages.

24. Social Media Lab www.yoursite.com FACEBOOK ADVERTISING SERVICES As part of this package, we will: Conduct a Facebook strategy session. Depending on where you are with your funnels, we will either suggest improvements, or improve them for you. We will agree on a monthly budget and expected RoI. We will manage all your campaigns and report back on results – monthly! Setup Cost $500 Then… 20% Ad Budget

25. WE GET RESULTS

26. Social Media Lab www.yoursite.com SOCIAL MEDIA STRATEGY Focus on building a thriving community that not only buys what you sell, but also acts as an evangelist on social media! Best way to do this is offer education, free goodies, get feedback and encourage interaction! Social media can easily enhance your brand presence, so concentrate on using the right platform for you…in the right manner, of course!

27. Social Media Lab www.yoursite.com OUR RECOMMENDATION FOR YOU #1 #2 #3

28. OUR SPECIAL SERVICE OFFERS

29. Social Media Lab www.yoursite.com FACEBOOK ADVERTISING SERVICES As part of this package, we will: Conduct a Facebook strategy session. Depending on where you are with your funnels, we will either suggest improvements, or improve them for you. We will agree on a monthly budget and expected RoI. We will manage all your campaigns and report back on results – monthly! Setup Cost $500 Then… 20% Ad Budget

30. Social Media Lab www.yoursite.com CONTACT US facebook.com/company twitter.com/company youtube.com/company 123 Street, City, Country 123.456.7890 Email@domain.com We are here

31. THANK YOU