2. Scale Your Growth With Customer Hub: Learn how to “productize” your expertise to generate recurring revenue Presented By: Francis Jones

3. What is a Membership Site?

4. Let’s take a look at what they have done to build their business using Customer Hub. Leslie Householder

5. Why We Use It Free access to specific information on how to grow your business Lead generation magnet Educates prospects before they talk with a sales person Establishes and reinforces credibility Gathers much more prospect info

6. Secure Content Recurring Revenue Automate Processes Control Access ThoughtsAlive

7. How We Use It Free access to specific information on how to grow your business Lead generation magnet Educates prospects before they talk with a sales person Establishes and reinforces our credibility Gathers much more prospect info Results: 10x growth in opt-in Leads convert to prospects 4x more often

11. 2 Kinds Of Information Demographic Data Data that is expressly asked for and given. First Name Last Name Email Clicked Link Filled Out Web Form Psychographic Data Data that is implied based on the actions of the contact. Interested in Trying to achieve Video rating Looking for Fears

12. How Does Dynamic Content Work? First, you have to have the data Your protected content site needs to have access to that data You establish what is displayed based on that data When the prospect / customer logs in, the site content is displayed based on the rules that you set up

14. CustomerHub Built as a plugin to work exclusively with your Infusionsoft application Uses the API to see what each contact needs to get access to Establishes a permission set based on tags and subscriptions that the logged in contact has Uses permissions to display / not display entire pages, or pieces of a page (called a partial) Has the ability to let customers manage their billing as well

15. A Few More Ideas Lead Generation – Turn your e-book into an online course – Download brochures, workbooks, etc. Data Gathering – Use Action Links in CustomerHub to apply more tags and give access to more content – Once you know who they are, you can add the extra data to their record for later use

16. A Few More Ideas Upselling – Setup a permission for each possible purchase history scenario, then display partials to upsell the next logical product Billing – Leverage the credit card and failed autocharge triggers to get customers to update credit card information online, pay off invoices, etc. – Let customers login and print off all of their invoices

17. Specific Information Lead Generation Magnet Establishes Credibility Gathers Prospect Information Educate Prospects Why We Use It