1. Launching Your Loyalty Program © Nova point of sale 1 20 Best Practices to Increase Enrollment www.novapointofsale.com

2. © Nova point of sale Be Clear About the Benefits 2 Your customers will be excited to join your program when they know what’s in it for them. If you are giving them a great welcome gift, let them know it! Make sure that you & your staff understand what benefits the customers will receive for joining. You may also want to let customers know that they will receive points for every purchase, and will earn rewards when they reach X points. free 10$ gift card when you join Dead sea Cosmetics Rewards www.novapointofsale.com

3. © Nova point of sale Publicize in Store 3 Make sure you publicize the program prominently in your shop. Posters & signs should explain the benefits of joining. Shopping bags or business cards can also give customers a reminder. Add information to your display and create handouts that your sales representatives can distribute to customers. www.novapointofsale.com

4. © Nova point of sale It Doesn’t Hurt to Ask 4 Train your staff to ask every customer if they are a member of the program. Make sure they have a script and know how to quickly enroll people right from the POS system. www.novapointofsale.com

5. © Nova point of sale QR Codes for Digital Minds 5 A QR code is a special type of barcode that a smart phone can read, to go directly to your online sign up form. Use QR codes: On signs near your register On shopping bags On business cards It’s easy to create a QR code – just visit a website like http://qrcode.kaywa.com/. Type in the URL of your sign up form, then save the resulting code as a picture.http://qrcode.kaywa.com/ Scan this QR code now To join our VIP Rewards Club! www.novapointofsale.com

6. © Nova point of sale Text to Join 6 If texting is part of your program, remind customers that they can text the word JOIN to your SMS phone # to enroll in the program. They’ll receive a confirmation request which will allow them to choose the e- mail or text-based program. www.novapointofsale.com

7. Tablet Sign Up 7 You may want to provide your customers with a tablet in your shop for easy sign up while they are waiting! We can help you with a customized sign up page that will work for this. © Nova point of sale www.novapointofsale.com

8. The Old-Fashioned Way 8 Paper sign up slips have their place especially if your customers are not all digitally inclined. We can provide a paper slip design for you to use. Then, assign an employee to enter the slips daily into your rewards program. © Nova point of sale www.novapointofsale.com

9. Messages on Receipts 9 Customize your receipt messages to include an invitation to join your rewards program. Direct customers to your main website, or to shorten your “join” URL, use a service like bit.ly. Be sure to mention your text to join option here as well. Subtotal: $16.00 Tax: $1.49 Total: $17.49 Cash: $18.00 Change: $.51 Join our VIP program & get a free personal pizza plus rewards for your purchases. Join at www.mycosmetic.com OR text JOIN to 555-555-1212 www.mycosmetic.com © Nova point of sale www.novapointofsale.com

10. © Nova point of sale Your Website 10 Direct customers to your main website, which should have a big invitation to join the rewards program! This should link to the sign up page, where you can explain the benefits of the program. www.novapointofsale.com

11. © Nova point of sale Your Facebook Page 11 Add a custom Tab to your Facebook page so people can sign up right from there! (Instructions)Instructions Don’t forget to regularly post on social media the benefits of joining your rewards program. www.novapointofsale.com

12. Community Events 12 Use customized SMS Promo Codes to encourage customers to join with a special offer. For example, set up “BEAUTYDAY” with a special “Free Tester” offer and promote this at the next pre-game function or community event. Everyone who responds can be enrolled in your rewards program, or in a special campaign. *Set these up under My Account / Account Settings / SMS Keyword © Nova point of sale www.novapointofsale.com

13. © Nova point of sale Invite Online Customers 13 You may already have customer e-mails from previous Nova marketing efforts, or from your online ordering. A special “Invitation” campaign can be used to invite these customers to join your rewards program. www.novapointofsale.com

14. © Nova point of sale Choose Your Offer 14 Use the www.myrewards.com/redeem function.www.myrewards.com/redeem Create promo codes (My account / Promo Codes) with special offers attached. You can then direct customers to your page where they will enter the promo code to receive their offer instead of the default welcome offer.

15. www.novapointofsale.com © Nova point of sale Promote Referrals 15 Every customer has a Personal Referral Page (PURL). Ask your existing members to share their PURL with their friends. Customers can receive a bonus for each referral, and extra points for every purchase their friends make. You can merge the PURL into any email using the !:PURL:! field. Control your referral bonus settings in My Account / Program Settings.

16. www.novapointofsale.com © Nova point of sale Team Up with Affiliates 16 Affiliates can be community organizations, businesses, or anyone who will promote members. Add Affiliates in the “Affiliates” section and they can promote their PURL page for sign ups. Customers can then choose an Affiliate from their profile page to benefit from their purchases. You can control the Affiliate point ratios at My Account / Account settings / Program Settings.

17. www.novapointofsale.com © Nova point of sale Customize Sign Up Page 17 Modify your sign up page to fit your brand image! In SalesBuilder, this is edited in the “My Account” / Account Settings area: Click on Program Settings to modify the page background color Click on the “Sign Up Page” button (top right) if you want to modify the html source of the page even further.

18. www.novapointofsale.com © Nova point of sale Choose What to Ask 18 Choose what fields you wish to ask customers to fill out. The more you ask, the fewer people will sign up, but you’ll have more data to work with. You may want to limit fields on the sign up, then ask for more on the “profile” which they will have to fill out to get their first offer. In SalesBuilder, this is edited in the “My Account” / Account Settings area: Click on Program Settings and scroll down to this section

19. Add Custom Fields 19 Want to ask customers something special? You can use custom “tags” on your sign up form to ask questions like: Do you shop online? Are you* Are you interested in hair products? To Add Tags: Go to Customers, then click on the Manage Tags button at the top Ask Live Support for assistance adding these tags to the sign up or profile screens. www.novapointofsale.com © Nova point of sale 19

20. Go Viral with Facebook 20 Our integrated Facebook app lets customers connect their Facebook accounts. We’ll then post “on their behalf” whenever they complete a transaction or earn a rewards – promoting your brand to all their friends! Be sure to promote the Facebook app in your e-mails, and on social media. Consider sending a special e-mail after sign up to encourage Facebook posting. www.novapointofsale.com © Nova point of sale

21. www.novapointofsale.com © Nova point of sale Learn More! 21 Visit Our Website: www.novapointofsale.comwww.novapointofsale.com Contact Our Consultant: 888-370-6682 Follow us on Facebook: https://www.facebook.com/novapointofsalehttps://www.facebook.com/novapointofsale And Twitter: https://twitter.com/novaposhttps://twitter.com/novapos Nova SalesBuilder is a fully automated marketing & loyalty solution that allows retailers to track purchase behavior, automatically e-mail and text their customers, issue rewards, and redeem secure offers.