Learn How to Attract and Engage Customers With Social Media

You Don’t Need Social Media

15 Points for Social Media Success 1)Diversifying and Connecting Social Media Tools 2)Develop and Target a Key Audience 3)Contests, Deals, & Offers 4)Post & Share Relevant Content - Quality vs. Quantity 5)SEO – Search Engine Optimization

15 Points for Social Media Success 6)Interaction & Engagement 7) Make it Personal & Reflect Your Brand 8) Keep it Short and Sweet 9) Use Images & Videos as Much as Possible 10) Be Cautious of Wording and Grammar

15 Points for Social Media Success 11)Build a Strategic Alliance 12) Good Service Recovery 13) Utilize Platform Tools 14) Have Patience 15) Know When You Need to Adjust Your Strategy or Take a New Approach

Facebook Overview Facebook o Fan Page + Vanity URL o Advertising o Analytics

Twitter Overview Twitter o Bio o Twellow o Hashtags o RT

LinkedIn Overview LinkedIn o Full profile o References o Groups o Profile Views o Ask for an Introduction

Combining Brick & Mortar with Social Media Signage in Your Store Signage on Your Business Cards QR Codes Example: “Follow Us on Twitter to find out about exclusive specials”

It Should Be Noted: There is no ONE way to use Social Media for business The only certainties are… Your Content MUST be Interesting for Your Target Audience Engagement & Participation is Critical

Traditional Marketing Engagement

How We Engage our Clients People don’t like to hear that you think you are amazing People love to hear about amazing experiences from their friends Engage a small group and they will tell their friends

How We Engage our Clients

Engagement leads to loyalty Loyalty leads to word of mouth Word of mouth leads to more sales

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