2. ENGAGE CUSTOMERS WITH SOCIAL MEDIA Josh Chiles – CEO Engaged!

3. Engage Customers With Social Media Today’s Engaging Agenda Josh Chiles CEO Engaged! www.StartEngaging.com Who is Josh Chiles Start Engaging on Facebook – Statuses Start Engaging on Facebook – Photos Increase ”Likes” – Facebook Advertising Increase “Likes” – Landing Pages Creating Content for YouTube Start Engaging on Twitter Start Engaging on Your Blog Start Engaging with QR Codes

4. Engage Customers With Social Media Who Is Josh Chiles Passionate about the Marine Industry Worked at Prince William Marine Sales Started using social media at PWM Founded Engaged! to help businesses Writes blog posts for Boating Industry Teaches social media classes for the NMMA Has just created the most powerful social media management dashboard for business Josh Chiles CEO Engaged! www.StartEngaging.com

5. Engage Customers With Social Media Start Engaging on Facebook by Posting Status Updates Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. Ask a hypothetical question. (Example: ”A family that boats together, ___ together.”) Share information about your company: news coverage, job openings, promotions, and milestones. Josh Chiles CEO Engaged! www.StartEngaging.com

6. Engage Customers With Social Media Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or boat show. Post pictures from a conference. MDCE Post pictures of your inventory. Use the captions for descriptions. Use the top photo strip of your Facebook page in a creative way. Josh Chiles CEO Engaged! www.StartEngaging.com

7. Engage Customers With Social Media Start Engaging on Facebook with Photos Josh Chiles CEO Engaged! www.StartEngaging.com

8. Engage Customers With Social Media Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or boat show. Post pictures from a conference. MDCE Post pictures of your inventory. Use the captions for descriptions. Use the top photo strip of your Facebook page in a creative way. Josh Chiles CEO Engaged! www.StartEngaging.com

9. Engage Customers With Social Media Start Engaging on Facebook with Photos Josh Chiles CEO Engaged! www.StartEngaging.com

10. Engage Customers With Social Media Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or boat show. Post pictures from a conference. MDCE Post pictures of your inventory. Use the captions for descriptions. Use the top photo strip of your Facebook page in a creative way. Josh Chiles CEO Engaged! www.StartEngaging.com

11. Engage Customers With Social Media Start Engaging on Facebook with Photos Josh Chiles CEO Engaged! www.StartEngaging.com

12. Engage Customers With Social Media Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or boat show. Post pictures from a conference. MDCE Post pictures of your inventory. Use the captions for descriptions. Use the top photo strip of your Facebook page in a creative way. Josh Chiles CEO Engaged! www.StartEngaging.com

13. Engage Customers With Social Media Start Engaging on Facebook with Photos Josh Chiles CEO Engaged! www.StartEngaging.com

14. Engage Customers With Social Media Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or boat show. Post pictures from a conference. MDCE Post pictures of your inventory. Use the captions for descriptions. Use the top photo strip of your Facebook page in a creative way. Josh Chiles CEO Engaged! www.StartEngaging.com

15. Engage Customers With Social Media Start Engaging on Facebook with Photos Josh Chiles CEO Engaged! www.StartEngaging.com

16. Engage Customers With Social Media Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or boat show. Post pictures from a conference. MDCE Post pictures of your inventory. Use the captions for descriptions. Use the top photo strip of your Facebook page in a creative way. Josh Chiles CEO Engaged! www.StartEngaging.com

17. Engage Customers With Social Media Start Engaging on Facebook with Photos Josh Chiles CEO Engaged! www.StartEngaging.com

18. Engage Customers With Social Media Increase Facebook “Likes” Facebook Advertising The most targeted form of advertising Connect with over 750 million potential customers or keep it super local Choose your audience by location, age, sex, collage, likes and interests Ads use both text and image Promote your Facebook Page, website or event Josh Chiles CEO Engaged! www.StartEngaging.com

19. Engage Customers With Social Media Increase Facebook “Likes” Facebook Advertising Josh Chiles CEO Engaged! www.StartEngaging.com

20. Engage Customers With Social Media Increase Facebook “Likes” Facebook Advertising Set a daily budget you’re comfortable with Test different ads to see which works best Choose to pay only when people click (CPC) or see your ad (CPM) Josh Chiles CEO Engaged! www.StartEngaging.com What is the most important part of your Facebook ad?

21. Engage Customers With Social Media Your Landing Page! Josh Chiles CEO Engaged! www.StartEngaging.com

22. Engage Customers With Social Media Increase Facebook “Likes” Landing Pages Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” Use a reveal tab (Must ”Like” your page before gaining access) Different landing tab ideas… – Welcome – Sweepstakes / Contest – Shopping Cart – Deals / Exclusive Offers – Photo Showcase – Document Download (Winterization form) Josh Chiles CEO Engaged! www.StartEngaging.com

23. Engage Customers With Social Media Creating Content for YouTube Keep it simple and short – under 2 minutes Use video or create a slideshow Content ideas… – New, used and brokerage inventory walk around and features – Events and boat shows (set-up, during and after) – How-to’s(start-up and shut-down guide, navigating your boat, changing your oil) – Using pulp culture, create a spoof (Parks Marina used the highly popular Super Bowl ad “The Force” with mini Darth Vader to create a spoof for Cobalt Boats) Josh Chiles CEO Engaged! www.StartEngaging.com

24. Engage Customers With Social Media Benefits of Using Twitter Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Building Brand Awareness Reach out and engage with your target audience. Online Reputation Management Promote your blog, newsletter and events. Gaining Valuable Feedback SEO Boost - driving traffic to your website Real time information Josh Chiles CEO Engaged! www.StartEngaging.com

25. Engage Customers With Social Media Start Engaging on Twitter Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Share, share, and share some more. People like to have their content shared. But make sure it’s relevant. Share your newsletters, blog posts videos and pictures. Monitor for mentions, retweets and hashtags (#MDCE) Live Tweet from events using a hashtag Use keyword searches and Twitter lists to find great content. Josh Chiles CEO Engaged! www.StartEngaging.com

26. Engage Customers With Social Media Start Engaging on Twitter Josh Chiles CEO Engaged! www.StartEngaging.com Make sure pictures you upload or share are relevant as they are displayed on your profile.

27. Engage Customers With Social Media Benefits of Blogging Nearly every customer who walks into your business has already seen your social media profiles and website. Blogging helps generate organic (free) search results. Blogging helps attract inbound links back to your website which increases your Search Engine Optimization (SEO). Blogging positions yourself as the local industry leader and builds credibility. Josh Chiles CEO Engaged! www.StartEngaging.com

28. Engage Customers With Social Media Start Engaging on your Blog Use Tumblr or Wordpress as your blogging platform (free to set-up). Make sure your blog matches the theme of your website (branded). Creating content?? – what are the 5 most popular questions your customers ask? Now you have your first 5 blog posts. Create tags for each blog post. Tags are topics from your post (ex. Boat brand, dealership name, city, wakeboarding) Tags help people discover your content. Monitor for comments and interact. Josh Chiles CEO Engaged! www.StartEngaging.com

29. Engage Customers With Social Media Benefits of Using QR Codes QR Codes can be read anytime, anywhere with mobile phones. QR Codes are easily shared from mobile phone to mobile phone and build community. QR Codes bridge the gap between offline and online media. QR Codes provide a clear call to action. QR Codes contribute to your SEO. QR Codes allow you to measure offline performance. Josh Chiles CEO Engaged! www.StartEngaging.com

30. Engage Customers With Social Media Start Engaging with QR Codes Create QR Codes to link to inventory on your website. Place this on stock cards. Create QR Codes to link to the manufactures YouTube video of new inventory. Place this on the boat. Create QR Codes to link to your social media profiles. Add to business cards and fliers. Create QR Codes to link to how-to videos on YouTube. Add a QR Code near the helm so when a customer scans it, it links to your start-up/shut-down YouTube video guide. Josh Chiles CEO Engaged! www.StartEngaging.com

31. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com Thank you ;) If you have any questions, please feel free to contact me. Email: Josh@StartEngaging.com Twitter: Twitter.com/StartEngaging Facebook: Facebook.com/StartEngaging Phone: 571-357-3121 Website: StartEngaging.com