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SOCIAL MEDIA: THE INS, OUTS AND HOW-TO'S TO POSITION YOUR ORGANIZATION IABC South Carolina – Professional Development Workshop / June 5, 2012
Inbound v. Outbound Marketing Full infographic: http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/
Inbound v. Outbound Marketing 200 million Americans have registered their phone numbers on the "Do Not Call" list 86% of people skip TV advertisements 44% of direct mail is never opened
Inbound v. Outbound Marketing Inbound Marketing Benefits Costs 62% less per lead than traditional outbound marketing Generate more revenue
Inbound Marketing/Social Media Tools
Blogging: Just Do It Advantages Increases SEO Keep target audiences informed/latest information Allows for interaction and two-way conversations Comments, blog roll Platforms Wordpress, Blogger, Tumblr Small businesses that blog get 55% more website visitors.
Blogging: Who to Watch Best Western: You Must Be Trippin'
Blogging: Who to Watch HomeGoods: OpenHouse
Blogging: Who to Watch Feeding America Blog
Micro-blogging: AKA Twitter
Twitter: What It Looks Like
Twitter Terms Tweet – 140 characters max! Re-tweet Friend/follower Following Hashtag (#) i.e. #smallbiz #IABCSC #socialmedia @ - for mentioning or replying
Twitter: Getting Started Picking a username Maximum of 15 characters Adding a photo and bio 10x more likely to be followed after adding a photo 8x more likely to be followed after adding a bio Finding folks to follow Be followed
Twitter: Best Practices Choose a unique, spam-free handle Optimize SEO with links Use keywords in bio Create your own keywords Use no more than 3 hashtags per tweet Reply when appropriate Using @ vs.@
Twitter: Who's Doing It Best? Kodak @KodakCB Southwest Airlines @SouthwestAir Zappos @Zappos Home Depot @HomeDepot American RedCross @RedCross
Facebook: What It Looks Like
Facebook Terms News feed Status Like Comment Friend/friend request Timeline
Facebook: Getting Started
Facebook: Best Practices Optimize cover photo and profile picture Organize apps Use the "Highlight" feature Add milestones Publish and highlight visual content
Facebook: Who's Doing It Best? Using the Highlight feature; pinning to the top Starbucks Identifying milestones Livestrong Cover photo Fanta Red Bull Susan G. Komen for the cure
LinkedIn: What It Looks Like
LinkedIn Lexicon Connections Invitations (to connect) Groups Company profiles
LinkedIn: Getting Started & Best Practices Personal pages Complete profile (100%) Customize your URL Add custom websites Use keywords in your headline Link to your Twitter account Make your profile visible Join groups Company pages Find your page and verify information Assign admins Post status updates Add a link to your blog Start a group
Pinterest: What It Looks Like
Pinterest Phrases Pin Pinner Pinboard Repin
Pinterest: Best Practices Avoid self-promotion Post interesting visual content Engage with others – like or comment on pins Use hashtags (#)
Pinterest: Who's Doing It Best Mashable – Infographics Chobani yogurt General Electric (GE) Badass Machines #GEInspiredMe campaign
YouTube: Best Practices Diversify content Games, not contests
YouTube: Who’s Doing It Best Nike GoPro Helmet camera POV videos University of Phoenix Online Student testimonials Home Depot How-to videos
Social Media Management Tools TweetDeck Manages Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz Best for managing 4-5 accounts Hootsuite Supports Twitter, LinkedIn, Foursquare, MySpace and WordPress Better stats available for $ CoTweet Assigns responsibilities for follow-ups/replies Supports Twitter and Facebook
Analytics Facebook Insights Twitter search Bitly LinkedIn premium accounts SocialMention Google Analytics
Additional Resources Mashable HubSpot Inbound Marketing University Social Media Examiner
Contact Me Lauren Todd 864/324.6342 email@example.com
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