1. Client Presentation

2. Agenda  Search Engine Optimization (SEO)  Social Media  Facebook Ad Test  Key Digital Strategies & Tactics  Suggested Plan

3. Search Engine Optimization SEO Inorganic Organic

4. Metatags

6. Current: Evolve Designs|Affordable interior designers for kitchen bath home in Vancouver Evolve Designs|kitchen bath home Suggested:

7. Social Media

11. Combined Social Media Strategy

12. Add social media links or widgets here! More blog posts

13. Facebook Ad Test Hypotheses: 1. Ads in Newsfeed will get more clicks than ads on the right side 2. Ad with photo of person will get more clicks than other photos (kitchen, company logo)

15. Image 1: Image 2: Image 3:

19. Key digital strategies: how do you want to grow your online business? REACHACTCONVERTENGAGE Segmentation & Targeting Brand Positioning & Value Proposition Content Strategy Integrated Communication Strategy

20. Tactics: Which digital marketing activities to optimize REACH  Pay Per Click (PPC)  Online Advertising  Online PR

21. Tactics ACT & CONVERT  Conversation rate optimization  E-commerce management  Lead generation techniques  Content marketing – blogs, webinars, case studies, testimonials  Home page optimization  Landing page optimization  AB and multivariate testing

22. ENGAGE  Content marketing – blogs, webinars, case studies, testimonials  Customer service and support Tactics