1. Marketing for Small Businesses 20 Simple Tips Lance Kissler @someprtips

2. 29 Jan 2011 via Lance Kissler, @someprtips Summary Vision Tactics Measurement Social Media

3. 29 Jan 2011 via Lance Kissler, @someprtips Vision 1.Focus on the customer It’s not all about you; it’s about them 2.Back to Basics Target audience Channels Message Measurement 3.Branding/Re-branding

4. 29 Jan 2011 via Lance Kissler, @someprtips Tactics 4.Monthly Mailer Postcard, newsletter or brochure 5.Business Cards Carry them with you at all times 6.Open House / Info Nights 7.Monthly Email Newsletter 8.Blog Updates

5. 29 Jan 2011 via Lance Kissler, @someprtips Tactics 9.Volunteer at and sponsor local events 10.Local Networking / Organizational Meetings 11.News Releases 12.Bulk Mailings 13.Signage 14.Sandwich Boards

6. 29 Jan 2011 via Lance Kissler, @someprtips Tactics 15.Bulletin Boards 16.Certificates & Coupons 17.Website Search Engine Optimization 18.New Media/Social Networking Facebook, Twitter, LinkedIn, Foursquare, etc. 19.Online Advertising Google, Yahoo, Bing, Facebook Google Places

7. 29 Jan 2011 via Lance Kissler, @someprtips Measurement 20.Track Your Progress Customer surveys Website analytics Social media analytics Coupon redemptions “How did you hear about us?” forms “Word on the street”

8. 29 Jan 2011 via Lance Kissler, @someprtips Social Media

9. 29 Jan 2011 via Lance Kissler, @someprtips Facebook Pages Post 2-3 times/week Mix of updates, photos, videos, etc. Offers usage statistics and demographics Advertising Can target based on interests, location, demographics, etc.

10. 29 Jan 2011 via Lance Kissler, @someprtips Twitter Can connect to your Facebook account for automatic updates/posts Post up to several times per day Engage in conversations, offer timely promotions, share relevant information Build lists Drive traffic to your websites

11. 29 Jan 2011 via Lance Kissler, @someprtips Foursquare Claim your venue Offer incentives: Check-in Mayor Certain # of check-ins Free promotion of your business to the social networks of your visitors/clients

12. 29 Jan 2011 via Lance Kissler, @someprtips Blogging Longer posts; similar to an email newsletter Valuable content that your customers will enjoy Tips Reviews Product/services insight Testimonials from others

13. 29 Jan 2011 via Lance Kissler, @someprtips Social Media Strategy Do it personally before professionally Choose your medium based on your audience Choose your tactics: Announcements Coupons Tips Thought Leadership

14. 29 Jan 2011 via Lance Kissler, @someprtips Social Media Strategy Commit and stick to it Develop a community Have patience Share/engage in the conversation, don’t control it Measure your results Don’t be afraid to try new things and have fun!

15. 29 Jan 2011 via Lance Kissler, @someprtips Connect Lance Kissler @someprtips lkissler@gmail.com someprtips.wordpress.com linkedin.com/in/lkissler 503-329-9145