Bright Ideas Around Communication and Collaboration

Esnatech’s History and Background Leading developer of Unified Communications technology – One of the only recognized, independent UC solution providers – Multiple product and industry awards Long history of technical innovation in enterprise communication space – Founded in 1989 – Developer of one of the first enterprise voic system – Earlier provider of Unified Messaging technology – Launched first Unified Communications solution in 2001 Strategic partnerships with leading PBX OEMs and communication technology providers – Partners/OEMs: Mitel, Iwatsu, Avaya, 3Com, Aastra, Toshiba, and Teltronics – Technology: Nuance, Radvision, Sybase, and Microsoft Headquarters in Toronto, Canada 40 employees: approximately half devoted to R&D 2

Sample Customers 3

Business Challenges Reducing Expenses Reducing Expenses Accessing & Retaining Talented staff Ensuring fast and effective responsiveness Maintaining High productivity with limited resources

The World We Live In Competitiveness Growth Standard of Living Competitiveness Growth Standard of Living

So where are YOU on the adoption lifecycle? Ask yourselves these questions: Does your organization engage in close partnerships or affiliations with external organizations? Do you have a distributed workforce? Does your organization employ many field-based people who spend a lot of time on the road? Does your organization consider employee productivity and job satisfaction a high priority? How easy is it to track down and contact colleagues and clients the first time around? How easy is it to find information you share regularly with a team and know that you have the latest version? How easy is it to set-up and conduct ad hoc conference calls? Is ing and text messaging within your organization increasing?

Industry View of the Priority For CIO  IP Telephony  Video Conferencing  Fixed-mobile Convergence  Unified Messaging  Presence  Web Conferencing  Portals, Wikis, Blogs  Video Conferencing Complexity is Increasing ̶ How do I stretch my investment to get MAX benefit?

CIO’s True Priorities  Virtualization of the Enterprise (Private Cloud) –30% or less of the enterprise is there  Public Cloud Integration (Google, Salesforce.com) –Moving utility services to the cloud  Web 2.0 –Eliminating OS and computing issues  Voice and Data Convergence  Portals, Wiki’s, Blogs Complexity is Increasing ̶ How do I stretch my investment to get MAX benefit?

Enabling Convergence of Technology  Virtualization of the Enterprise (Private Cloud)  Public Cloud Integration (Google, Salesforce.com)  Voice and Data Convergence  Web 2.0  Fixed-mobile Convergence  IP Telephony  Unified Messaging  Presence  Web Conferencing  Portals, Wikis, Blogs  Video Conferencing Complexity is Increasing ̶ How do I stretch my investment to get MAX benefit?

A Planned Approach UCC Deployment Phased Approach Unified Communications ready Infrastructure Bottom Up Approach for UCC Business led and Application driven Top Down Approach for UCC

The Typical UC Options Bottom Up Approach IPT/Collaboration Unified Messaging Speech server IVR/ CTI server Mobility server Conference server Notification server IM/ Presence server Fax server Infrastructure upgrade User training Administration training Interoperability testing & deployment Major investment for each incremental technology Neglects best of breed technology Creates proprietary silo around voice Infrastructure upgrade User training Administration training Interoperability testing & deployment Major investment for each incremental technology Neglects best of breed technology Creates proprietary silo around voice Conference server Conference server UM server UM server IVR/CTI server IVR/CTI server Fax server

UC Top Down Alternative Stretching your technology investment! Unified Messaging Speech server IVR/ CTI server Mobility server Conference server Notification server IM/ Presence server Fax server Application foundation Future proof interoperability No infrastructure upgrade User choice of access Fosters best of breed investments Provides Migration strategy- UM/IP T Application foundation Future proof interoperability No infrastructure upgrade User choice of access Fosters best of breed investments Provides Migration strategy- UM/IP T

Bright Ideas for Investing in Esnatech’s UC Application Suite Top Down Approach to Unified Communications Works with existing infrastructure – Legacy PBX and or phone system Works with existing core business applications – CRM/SFA/ERP Consolidates costs in each separate technology into one cost effective license Consolidates costs of management and deployment Future proofs your technology investment – Supports future IP and or cloud computing direction

Bridging Enterprise Infrastructure Google Apps and SaaS Services

UC Functionality With Legacy Infrastructure Intelligent Migration to a New Era of Communication Stage 1 Closed Systems & Networks Stage 1 Closed Systems & Networks Stage 2 UC Application Layer- Links systems Stage 2 UC Application Layer- Links systems Stage 3 Infrastructure Migration Stage 3 Infrastructure Migration

Value of Unified Communications… The Brightest Idea! Major Cost Savings in UC services vs. Investment in each technology – Voice mail server – IVR server – Fax server – Speech-enabled Automated Attendant – CTI server – Presence server – Unified Messaging – SMS/Text Messaging server & services – Mass Broadcast Alert server and services – Mobile server – Meet-Me Conference

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