1. Developing Innovative Unified Communications Applications
Parvesh Sethi VP, Advanced Services

2. The Applications Landscape Is Evolving
Yesterday
Client-to-Server
Data Only
Delays are OK
Server-Centric
Static Documents
Static Repository
Wired Devices
Today
Any-to-Any
Multimedia
Real-time
Server-Less or Server-Assisted
Shared Information
Dynamic Sharing
Wired and Wireless Devices

3. The Journey From VoIP to UC
User Experience
Phase 3
Integrated Applications
Unified Comm.
Integrated Services
Virtualized Network Services
Phase 2
IP Telephony
Network Intelligence
Convergence of Data, Voice and Video
Integrated Transport
Phase 1
Voice Over IP
Time

4. Unique Personas Blending
The User
Worker
Consumer
Application
Interacting
Working
Relaxing
Public Network
The Network
Private Network
Anywhere, Anytime
At Work
At Home
In Transit
Any Capability
Enterprise Applications
Public Web Applications

5. All Forms of Communications Converge in the Network
Service Provider
Enterprise
Consumer
Commercial IP IP IP IP IP
Data
Priority
Transcoding
Personalization
Location
Optimization
Acceleration
Security
Voice
Video
Information
Communications
Entertainment
Freedom
Mobility
The Network as a Platform

6. Addressing Development Challenges
Reducing Complexity
Integrating Development Environments
Supporting the Application Lifecycle

7. Design Principles Now for Unified Communications
anytime, anywhere, any device
VIRTUALIZED
identity protection,
viruses, etc.
SECURE
ease of use / installation
SIMPLE
everything speaks a common language
OPEN

8. An Open Development Environment
Open Standards
Open Source
Developer Ecosystem

9. A Unified Communications System
Applications
Workplace
Resources
Unified Messaging
Emergency Responder
Unified Customer
Contact Solutions
Rich Media Conferencing
Endpoints
Mobile Phones and Wireless
IP Phones
Unified IP Phones
Video Enabled IP Phone
Communication Clients
Video Enabled IP Client
Softphone
Media Control (Voice, Video)
Unified Communications Manager
IP Contact Center
Infrastructure
Routing
Switching
Availability
Management
QoS
Presence
Security
Administration

10. Enormous Opportunity for UC Applications
Emergency Alert
Real Estate
Advertising
Time Clock
Menu
Broadcast
Retail
ER Stats
Attendance

11. Transforming Business Processes
Extensible Clients
Seamless Application Integration
Abstraction of Media Control
Open Standards Framework for Development

12. Reinventing Business Processes Using Unified Communications
Limited technical infrastructure; no access points for employees
Manual employee processes
Limited communication to line employees
Solution
Business Value
Unified Communications solution with employee applications on IP phones
Time capture
Shift management
Daily task awareness
Deposit tracking
Installation of voice and visual communication tools
30% increase in lunchtime revenue in first month of operation
Projected annual overtime cost savings ~ $500K

13. Unifying a Customer Contact Center
Healthcare Insurance Provider
High-Volume calls
Multiple complex brands and plans
Acquisitions causing growing, changing IT infrastructure
Solution
Business Value
Unified, flexible Customer Contact Center
Web services integration and VoiceXML standards
Speech recognition for human-like phone interface
Multi-level real time and historical reporting via web browser
Easier acquisition integration
Leverage one application across brands and plans
Reuse technologies from acquisitions

14. Unified Communications Is the Ultimate Business Process Enabler
You Want a Platform You Can Build on: Effective, Collaborative, Open
The Developer Community Will Drive Innovative Leading-Edge Applications for Unified Communications