INTEGRATING SOCIAL MEDIA & WORDPRESS Akilah Thompkins- CTWordCamp 2014 © Copyright 2014 AKZMe Designs

Who Am AKZMe Designs and OnlineBoutiqueSource.com Specialize in Web Design, Development, and Web marketing strategies eCommerce and Online WordPress Geek JERSEY GIRL!!! Tweet

What we’ll talk about Find me on Linked in Akilah at AKZMe Designs  Why Social Media is Important to your site  What brings traffic to your site  Making your WordPress Social  Paying for Social Media  Social Media Placement and Platforms  Tools to make it all easier

SOCIAL MEDIA IS ABOUT ENGAGEMENT It is about driving traffic !! Say Hi on Facebook Designs

Make Social Media Work for you  Share links on all Social Media networks  Hint: Visual Post are doing really well on FB  Hint: Posting links to Google + index faster  Link to more than just home page when doing social shares  Any promotions or sales post link to landing page  Don’t discount on Sell or SM THE GOAL is to always bring them back to your site. Don’t be shy post a pic on Instagram

What content gets Traffic to your site? Go Ahead Pin Something!!! Engage in conversation BLOGGING is your Best Friend Average new blog generate real traffic for 2-3 days Extend the life of your Content with Social Media You can extend that 5-7 days with social media and give it an occasional boost Visuals are their Cousins

Visuals that are relevant Engaging, make a thumbnail for your content Great for Facebook, Pinterest, Instagram Use the same from your site to your Social Media Maximize your Visual Tweet Designs

SOCIAL MEDIA CONTENT 80%-20% RULE 80% VALUE 20% ADVERTISEMENT Use Hashtag #CTWordCamp

GETTING YOUR WORDPRESS SITE MORE SOCIAL A FEW GOOD PLUG-INS Find me on LinkedIn Designs

SEO Plugins have Gone Social: YOAST Go ahead tag me on *Even allows you to set default image

Inbound Plugins:  Social Login  Social Media Tabs Say Hi on Facebook Designs The best use of plugins is to bring people and content into your site not chase them away

Inbound Plugin  InstaPress  Disqus Use hashtag #CTWordCamp

Outbound Plugins  Shareholics  Click to Tweet  Tweet Old Post or Tweetily  Google Plus Authorship 2.3 rel="author“ Tweet

BUT DON’T GET TOO SOCIAL Are you on Google Plus? join my circle AKZMeDesigns

Placement “the last thing you want to do is lead someone away from your site” Don’t over use social buttons Don’t place social buttons on content pages Don’t sell Facebook Avoid pop-ups to social media Avoid Social Media Contest apps Tweet

Do you see the problem Here ?

SHOULD YOU PAY FOR SOCIAL MEDIA? Don’t forget to Pin something today

Yes Social Media is slowly moving away from free but still low cost alternative  Pay for Boosting Post  Target audience  Boost Various Post (Q&A are good post to boost)  Shoot for Engagement Tweet Designs

No!!!! © Copyright 2014 AKZMe Designs  Don’t pay for likes, followers, or anything else  Don’t boost without targeting  Don’t pay large volumes at one time  Don’t pay to early  If you don’t have a clear goal

PICKING YOUR PLATFORMS Find Me on LinkedIn Akilah at AKZMe Designs

The most important social platform for marketers is... *source Social Media Examiner

The most important social platform for YOU is... *source Social Media Examiner Where your Audience is & Where they are ready to do business!

MAKING IT ALL EASIER Don’t forget to Pin something today

POST TO SOCIAL MEDIA POST FROM SOCIAL MEDIA POST TO WORDPRESS GREAT FOR NEWS AND SPORTS SITE IFTTT Use Hashtag #CTWordCamp

SCHEDULE POST TO WEBSITE SCHEDULE SOCIAL MEDIA POST ONE OF THE FEW THAT SCHEDULE TO GOOGLE PLUS ALSO GOOD FOR MICRO BLOGGING HOOTESUITE Say hi on Facebook

Contact me Slides: Q&A Thanks for playing along

My post frequency Facebook 1-2 a day Twitter 5-10 times ? (I’ll explain later) LinkedIn and Google times a week Pinterest, Instagram, Stumble upon every once and while the only payment promotion I do is promote on FB about 2-3 times a month