Let the Adventures Begin 2014 Popcorn Sale WELCOME!

Exciting NEW products Product enhancements Simple steps for growing your sale Goal setting Communication plan Successful popcorn kick-off INCENTIVES that motivate! Leader tools at Sale specifics: Dates, commissions, etc Popcorn Sale

Scouts want to hear “yes” more often at the door Give Scouting families unique products they’re excited to sell. Emphasis on mid-range priced products, $15 - $20 Bring unique and flavourful products to the consumer Continue to offer the healthiest products in the industry - All products have Zero grams of Trans-Fat New Products

NEW: White Cheddar Cheese Corn New Products

NEW: Chocolatey Caramel Crunch New Products

NEW: Caramel Corn with Almonds, Cashews and Pecans

Product Improvement Sweet & Savoury Collection NEW Dark & White Chocolatey Drizzle NEW Cheddar Cheese Corn NEW Butter Toffee Caramel Corn

2014 Product Line-up

Grow Your Sale 1. Plan your program and Set Goals 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

Plan Your Program Go to the Virtual Sale Planner at Build your plan using the Program Planner 1.Plan for your yearly activities 2.Budget for all events 3.Set Goals for your group and youth Fill in your number of youth, commission and activities per month with costs. The planner does the rest!

Plan Your Program Virtual Sales Planner

Virtual Sales Planner Scout/Group Goal

Set Your Goal Only 40% of the Scouts set a sales goal Scouts setting a goal had an average sale of $1,076 Scouts without a goal averaged $332 in sales Groups that set goals averaged $10,380 in sales. Groups without a goal averaged $6,900 in sales Only 46% of the Groups set a sales goal

Set Your Sales Goal

Set Your Goal

Set Your Sales Goal Guest Presenter (if applicable) Volunteer 1 Group Area Gross Sales:

Motivate Your Scouts

Build your own group-level incentives Pie in the Face for $500 Sellers! Top Group Seller Prizes! Pizza Party for reaching the goal! Post-Secondary Scholarship Sell $2,500 one time and 6% of your total sales each year is invested in your own Post- Secondary scholarship account

Motivate Your Scouts Additional Council Incentives

Motivate Your Scouts Guest Presenter (if applicable) Volunteer 1 Group Area Gross Sales:

Build the BEST Kickoff The kickoff is the single most important factor for you to have a good sale Have a 30-minute fun-filled Popcorn Kickoff: Refer to the Leader Guide at Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell!

Build the BEST Kickoff Want to close sales? Take the following approach when speaking to a potential customer… Hi, my name is _____ and I’m a Scout with Group ___. I’m selling popcorn so I can ______. You can help me reach my goal by trying some of my popcorn! Will you please help me? More effective than asking, “Want to buy some popcorn?” don’t you think?

Build the BEST Kickoff Guest Presenter (if applicable) Volunteer 1 Group Area Gross Sales:

Communication It’s important to follow up after your kickoff and throughout the sale with important sale information. Use , social media, and meetings to remind families about: Sales goal for each Scout Key sale dates Scout rewards available Go to to access communication tools: Promotional Images Leader Guide

Best Ways To Sell $500 is the GOAL Invest a little time with your child and achieve your Goal! TAKE ORDER = $400 Goal Average $200 per hour Door-to-Door = 2 hours SHOW & SELL = $100 Goal = 1 hour

Take Order Sale Scouts use an order form to go door-to-door or sell to family and friends. Establish your dates – take order sales typically start immediately after kickoff. Determine sales territory Create a “Blitz Day” to have youth sell as a group activity Have parent(s) take an order form to work

Show-n-Sell Make arrangements for Scouts to set up in front of stores to sell. Ask store manager for permission several weeks in advance Assign Scouts (2-3) and parents in two hour blocks Clean up area before and after each shift DO NOT open up microwave boxes Divide sales equally among Scouts who participate Use leftover product to fulfill take order needs Apply donations received towards your Canadian Forces Gifts

Show & Sell Guest Presenter (if applicable) Volunteer 1 Group Area Gross Sales:

Next Steps 1. Plan your program and Set Goals 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

Thank You Let the Adventures Begin