LEVERAGING SOCIAL MEDIA

Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line community uses social networking sites – Up 27% from one year ago More than 50% of social networkers log on at least once/day and the majority log on several times/day More than 50% of social networkers log on at least once/day and the majority log on several times/day Interacting with family, friends and celebrities are some of the main reasons people use social networking sites Interacting with family, friends and celebrities are some of the main reasons people use social networking sites Span all generations - 19% < 55 yrs old visit 3 sites Span all generations - 19% < 55 yrs old visit 3 sites Facebook used by 78% of on-line HH Facebook used by 78% of on-line HH 26% of Twitter members tweet to look for news 26% of Twitter members tweet to look for news

What is Social Media? User-generated information sharing User-generated information sharing Micro-blogging on facebook, twitter and others Micro-blogging on facebook, twitter and others Social news sharing sites such as digg, delicious etc Social news sharing sites such as digg, delicious etc Blogging and podcasting Blogging and podcasting

Using Social Media to Connect with Clients Governing Principles: Governing Principles: Be Transparent Be Transparent Respect Others Opinions and Respect Others Opinions and Preferences Preferences Don’t Sell……Converse! Don’t Sell……Converse!

How to Start Set Your Goal Set Your Goal Engage clients, Build leads or Share industry information Engage clients, Build leads or Share industry information Identify Your Target Community Identify Your Target Community New and Old Clients New and Old Clients Other Agents Other Agents Engage Engage Create your own content Create your own content Create Video Create Video Share existing content Share existing content

SEO Benefits Google LOVES social content Google LOVES social content Social Media sites boost your search rankings Social Media sites boost your search rankings Submit interesting blog posts, videos and more Submit interesting blog posts, videos and more Friend people who are interested so THEY can push your content Friend people who are interested so THEY can push your content

What does Success Look Like? Comments on your blog or site Comments on your blog or site Phone Calls/Leads Phone Calls/Leads Conversation/Engagement Conversation/Engagement Content Sharing Content Sharing

Content Create Your Own Create Your Own Your own blog Your own blog Your own videos Your own videos Your own social networking site Your own social networking site Share Existing Content Share Existing Content Blog posts Blog posts Videos Videos Articles of interest Articles of interest

RE/MAX Agent Linda Andries putting Facebook to Good Use Providing information about the $8K tax credit via a link to the RMNE PSA Promoting her newest listing Promoting RE/MAX’s commitment to CMN via Miracle Jeans Day video

RE/MAX New England Social Networking Initiatives 200 Facebook fans since July 8 YouTube subscribers since August 173 Twitter followers since July Started launching in July 2009 and building fast

BLOG

RE/MAX New England Social Networking Initiatives Our Town Monthly Blog Post and Accompanying Video

RE/MAX New England Social Networking Initiatives RE/MAX PSAs – Becoming the Voice of Real Estate

RE/MAX New England Social Networking Initiatives Neighbors Above the Crowd – driving traffic to remax- newengland.com

The Goal of Social Media To support our goal to become the voice of real estate To support our goal to become the voice of real estate To support the efforts of our membership with comprehensive programs and tools that drive traffic to remax-newengland.com and RE/MAX agents/offices To support the efforts of our membership with comprehensive programs and tools that drive traffic to remax-newengland.com and RE/MAX agents/offices

The Future of Social Media Fresh Video Content Fresh Video Content New Writers and Contributors New Writers and Contributors Agent Ratings/Recommendations Agent Ratings/Recommendations Consumer Commentary Consumer Commentary Advertising Advertising

The Next Evolution April Blog Launches RMNE launches new blog. First post is Jay’s Peek establishing Jay Hummer as New England’s Real Estate expert. Jay’s Peek posts every third Wednesday May Blog Expands RMNE blog expands to include two new monthly posts: 1.The Real Estate Corner; featuring real estate journalist, Steve VanVoorhis 2.Our Town; featuring a RMNE B/O’s insights on their town Furthering RMNE as the voice of real estate and introducing its Brokers June Social Media in the mix The RMNE fb page includes event information, photos and links to establish a connection and following for agents and brokers July Twitter joins the mix as does streaming video Twitter reaches the real estate junkie providing timely industry updates and expanding the RE/MAX message. Our Town now expands into video giving consumers an interactive interface with our Broker/Owners and their towns Big Max is added to the mix offering info on the balloon and a balloon schedule. You Tube and Video bring it all together You Tube launches with the first of four PSAs featuring Jay as the expert. Fresh Video Content New Writers and Contributors Agent Ratings/Recommendations Consumer Commentary Advertising August