Social Media Marketing Lecture 3 Blogging. Jing Demo Demo of 3’ video creation on Jing.

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Presentation transcript:

Social Media Marketing Lecture 3 Blogging

Jing Demo Demo of 3’ video creation on Jing

Setup Your Business Write a one page business overview – Select a product/service category – Create brand name – Define target audience – Set Objectives for your SM Use the above as your first blog post

Setup Your Business me with subject SMM your links – Facebook Profile & Page – Twitter – LinkedIn – Blog URL – Share a dropbox folder Register here: Upload Jing movie by Monday Mar :59

Blog Example

Our Course Blog dpress.com/

Blogging Checklist Posts & Comments Tags / Tag Cloud Twitter Blog Stats Akismet Blogroll / Links (with images) Polls Calendar Pages

Dr. C’s Top 10 Blog Tips 1.Post regularly – Breaking News (& news coverage) – Photos & Videos – Interviews (experts, board members, community) 2.Allow comments & Reply - Positively / adding value 3.Link to other SM (get more fans & followers) 4.Share value-adding resources

Dr. C’s Top 10 Blog Tips 1.Have a Usable Design - Easy to Use, Useful, Attractive, & Appropriate 6.Use Widgets 7.Allow sharing 8.Provide updates & Setup RSS feed 9.Use Polls to drive up interactivity/engagement 10.Ask supporters to donate

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