1. Social Media for Business Case Studies Video 5 Social Media Training for Business Teachers #socialmediacasestudies

2. Overview 1. Case Studies for Ideas and the Path to Success 2. Facebook Case Studies 3. Twitter Case Studies 4. YouTube Case Studies 5. Pinterest Case Studies 6. LinkedIn Case Studies 7. Instagram Case Studies #socialmediacasestudies

3. For this video: You will need to be connected to the internet so you can access the links to view the case studies and success stories. The total length of this video does NOT include the time it takes to watch the videos and read the case studies that are included in this video.

4. Case Studies for Ideas Profiling what businesses have tried, failed and succeeded with is a great place to gather ideas for a social media marketing campaign As it is best to focus on 1 platform, you will be able to choose a platform you would like to view success stories on or look through all the platforms Identify businesses in a similar industry, target market, size or stage of establishment – start here

5. The Path to Success 1. Choose the most ideal platform for your business and goal 2. Identify your strategy and content creation system 3. Create an account or setup a page, preferably using the business option, where possible 4. Start to share your content and build your following 5. Engage with fans 6. Test and measure, monitor and review your strategy /content ideas

6. Case Studies from each Platform Let’s take a look at how businesses have found success using social media. As you watch each video (or read about businesses) over the coming slides, take notes about: Key steps taken to use the platform successfully Key findings from strategies they tried Important things to remember

7. Facebook Case Studies Click on the link below and watch at least 1 video on this page. Choose a business or industry that you are interested in: https://www.facebook.com/business/success

8. Twitter Case Studies Click on the link below and watch the video on this page. Then choose a business or industry listed underneath the video to discover more about their success on Twitter: https://business.twitter.com/success-stories

9. YouTube Case Study Click on the link below and watch the video at the top of this page: https://www.youtube.com/yt/advertise/success- stories.html https://www.youtube.com/yt/advertise/success- stories.html

10. Pinterest Case Studies Click on the link below and choose at least 2 case studies to discover more about their success on Pinterest. Try to search for these businesses on Pinterest and take a look at their profile, boards and pins: https://business.pinterest.com/en/success-stories

11. LinkedIn Case Studies Click on the link below and watch the video at the top of this page. Choose a business or industry from the list underneath this video that you are interested in to discover more about their success on LinkedIn: http://business.linkedin.com/marketing- solutions/social-media-case-studies.html

12. Instagram Case Study Click on the link below and read the blog post about Chobani on this page: http://blog.business.instagram.com/post/786949014 04/how-yogurt-maker-chobani-uses-instagram-to- open http://blog.business.instagram.com/post/786949014 04/how-yogurt-maker-chobani-uses-instagram-to- open

13.  What were your key learnings from the videos/articles?  With this knowledge, would you be more confident to make a start on social media for your business?  Refer back to these case studies for more ideas and strategies to try Summary

14. Write down any questions you have for the Live Q&A Webinar #gottalovesocialmedia