1. You 2.0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington

2. February 26 th : 75 fans March 5 th : 101 fans March 19 th : 500 fans?

3. How can we get to 1,000 fans by April 9 th ?

4. Facebook “Why I’m a Fan” Campaign Please help the University of Charleston Graduate School of Business reach our goal of hitting 1,000 fans before April 9th! Here’s why I’m a Fan: If you can get behind that, join our community!

5. GSB Fan Page Link http://www.facebook.com/pages/manage/?act= 29602150#!/pages/University-of-Charleston- Graduate-School-of-Business/495832575187

6. Categories? Twitter Handles? Comments

8. What’s the Point?

9. Twitter Finding / Following Each Other @Dekontim / @PaxtonJarrell / @Caitlingshaw @Donaldweller / @joyruitao / @KaitlynArick / @AdamBCraft Twitter Bios @domiacovone / @jenniferldrake Handles @chrisprice_mbal / @Lgibbs_GSB2011

10. Twitter www.WeFollow.com Hashtags Search #PersonalBranding vs Personal Branding #WeWantaGig Communicating with Each Other (and Everyone Else) “Tagging” in Tweets Twitter Apps: Echofon / TweetDeck / Hootsuite

11. What is YOUR Brand? Your personal brand is made up of two things: How you see yourself How others see you (What You Post) (What Others Read)

12. Job Search Resources on Twitter http://www.job-hunt.org/job-search- news/2009/06/09/top-50-employers- recruiting-on-twitter/ http://twitter.com/JobHuntOrg/job-listings

13. Personal Vision Statement

14. Video Resumes  1-2 minutes in length  This is what it’s all about, folks!  What do you talk about? ExperienceHobbies InternshipsAthletics SkillsCareer Goals Favorite classesStudy Abroad Experiences  Write a Script

15. Video Resume Samples http://www.youtube.com/watch?v=5jnCic3RPn0 (Excellent– but don’t expect this production quality) http://www.youtube.com/watch?v=0oHhD3Bk9 Uc (Not advisable– but note use of props) http://www.youtube.com/watch?v=yPccNorGQ 70&feature=PlayList&p=C169FE7306C931D6& playnext=1&playnext_from=PL&index=9 (An example of what not to do)

16. Homework  Post “Why I’m a Fan” on Facebook  Comment on each others blog posts  Personal Vision Statement Revisions (if needed)  Categorize Yourself on the MBAL blog / Add Twitter handle to your bio  10 Posts on Twitter – Follow each other!  Copy for your video resume

17. You 2.0 Scope of Work Please note the following lists assignments due on the session date. Session 1: January 15 th Session 2: January 22  Me 2.0 Part I  SWOT analysis on a public figure Session 3: January 29 th  Me 2.0 Part II  Vision Board Session 4: February 5 th  Me 2.0 Part III  Personal Branding Survey Session 5: February 12 th  Reading assignments  Headshot / 300 word bio uploaded  Blog post uploaded (350-550 words) Session 6: February 19 th  Reading assignment  Blog post  Person Vision Statement  Upload a Link to the Blog Session 7: February 26 th  Reading assignment  Facebook Wall Post  Blog post Session 8: March 5 th  Reading assignment  (10) Twitter posts  Blog post  UC Wall Post Session 10: March 19 th  Post “Why I’m a Fan” on GSB fan page  Comment on each other’s blog posts  Personal Branding Statements  10 Posts on Twitter  Video Resume Script Session 11: March 26 th  Reading assignment  Blog post  100% complete LinkedIn profile Session 12: April 2 nd  Reading assignment  Facebook Fan Page updates  Blog post Session 13: April 9 th  Reading assignment  Video resume