1. Social Media Marketing Lecture 1 Final Project Overview

2. Needed items Create Gmail address to use in course Download Jing http://www.TechSmith.com/Jinghttp://www.TechSmith.com/Jing Create Dropbox account http://bit.ly/hJ4iYKhttp://bit.ly/hJ4iYK Create Facebook ads facebook.com/ads/createfacebook.com/ads/create Create LinkedIn ads linkedin.com/ads/homelinkedin.com/ads/home

3. Needed Tools Jing.com – Demonstration – http://www.1stwebdesigner.com/freebies/free- screencasting-tools-video-tutorials/ http://www.1stwebdesigner.com/freebies/free- screencasting-tools-video-tutorials/ Photoshop (or any photo-editing software) – Splashup: Free, polished interface, tools & palettes modeled after Photoshop (e.g. layers) Splashup – Picnik: Most popular web-based photo editor; integrated with Flickr Picnik

4. Project Requirements 3:30-4:30’ Jing video showing your blog, Twitter, LinkedIn Profile & Ads, Facebook Page & Ads, and Bit.ly & Klout analytics. – If you are outside this duration, you will lose all 10% Detailed requirements for each medium provided on the next 16 slides

5. Project Requirements Blog: – 8 posts (150 words each) – 8 comments (50 words each) – Links (with images) to Facebook Page & LinkedIn – Allow for sharing of comments – Required widgets: Twitter, Tags, Blogroll/Links, Pages – Optional widgets (at least 2 from): Calendar, Search, Polls, Blog Stats, Box.net, Akismet, Top Rated, or others)

6. Project Requirements Blog – Topics relevant to class discussion, syllabus, readings – Each post should link to relevant resources online – Evaluated on quality of engagement, fit with themes of course, clarity of expression, cultivation of community through regular activity – Each blog post must include “IESEGSMM”

7. Example Blog

8. Project Requirements Create a Twitter account – Complete Profile – Follow your classmates (by finding them on my IESEG- SMM list) – Create 2 public & 1 private lists – Add at least 3 tweeps in each list (e.g. IESEG, MKTG, Competition) – Tweet about your new Twitter account with #IESEGsmm and your own registered hashtag included

9. Project Requirements Twitter: – 24 tweets (all with #IESEGsmm): 8 Original content 8 RTs 8 Mentions (@) – 3 shortened URLs (Bit.ly) to Facebook Page, LinkedIn Profile Blog

10. Example Twitter

11. Project Requirements LinkedIn – 100% Complete Profile – Joined Group “IESEG Social Media Marketing” – Tweet 1x after above steps with #in in tweet (to post on LinkedIn status) – Discussion: Total of 2 answers/questions – 2 Ads

12. Example LinkedIn Profile

13. Example LinkedIn Discussions

14. Example LinkedIn Ads

15. Project Requirements Facebook – Create a Profile – Create a Page – Invite ‘friends’, Post on wall, Create Event & Promote, Track & Update) – Create 2 Ads (Create photo(s) and text)

16. Example Facebook Page

17. Example Facebook Ads

18. Project Requirements Analytics – Report your Klout score Speak to your recommendation to increase Klout – Report your Bit.ly Analytics Shorten at least 5 URLs Analyze effective reach Speak to your recommendations to increase clicks

19. Example Bit.ly analytics

20. Example Klout analytics

21. Break & Move to Lab!

22. Check List Jing: Downloaded Jing Dropbox: Create & Share folder w/ coursari@msu.edu Blog: Listed on Blogroll Twitter: Followed, Following, & Listed on IESEG-SM Bit.ly: Connected on Tweetdeck Klout.com: Connect all three accounts (FB, TWI, In) Facebook Profile Facebook Page LinkedIn Profile LinkedIn: Join Group 'IESEG Social Media Marketing’ Social Ads: 2 in each with media placement Emailed all business information to coursari@msu.edu

23. Contact info: – Web: Coursaris.comCoursaris.com – Email: coursari@msu.educoursari@msu.edu – Facebook: Dr.C.CoursarisDr.C.Coursaris – Twitter: @DrCoursaris@DrCoursaris – Web: www.msu.edu/~coursariwww.msu.edu/~coursari – Skype: Ccoursaris Social Media Marketing: The Instructor