G:up Managing Your Online Presence 29 th March 2011 Training delivered by West Midlands ICT Champion Pete Read

Abraham Maslow once said…. If the only tool you have is a hammer Then every problem becomes a nail

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Rise of ‘Homo Interconnecticus’ was the Year of Social Media Facebook use in the UK is now 23 million, a third of the population, up from a fifth in 2008 In Jan 2010 Facebook had more global visitors than Google YouTube is the second most popular search engine Research claims Social Networking is slowly replacing There is a steady growth in access to social networks by Smartphone – Facebook mobile traffic has increased globally by 100% in the last 6 months. The story so far...

Age Distribution by Social Network site (US Pingdom Research Feb 2010)

The internet as a friendly conversation The art of conversation is to listen more than you talk – it’s a two way process Read and Listen – find out what is happening already Link and Share – and link again! Its these links that keep the conversation flowing Comment and Feedback – agree or disagree, this is what builds communities around a topic Say Thank You – as social media is more about the links, introductions and relationships than the technology... (so thank you for inspiring this slide!) Be Helpful – share what you have and you’ll be amazed when you get back! ( help/what-makes-the-web-social)

Social networks are different to broadcast media Social networks are relational not transactional tools. Social media rewards – Generosity – Other-centeredness – Helpfulness 20-to-1 rule you should make 20 relational deposits for every marketing withdrawal

Where is your audience Who is your audience Clients? Funders? Trustees? Staff? Volunteers? Colleagues? Others…?

Online- your site is the centre? WEBSITE FACEBOOKTWITTERBLOGYOUTUBEPODCASTS

Website Central to your brand Think – why do people visit your website? Link to your social media profiles and pages Content on your website – linked from SM Ensure you get good analytics of your visitors SEO tools – get your site noticed

Facebook Are your audience on Facebook? Create a community Facebook page Post something every day Respond to any comments Market your page Encourage comments

Twitter Send 5 tweets a day Respond to all mentions Find 5 new people to follow Have a range of related search terms Post links to useful content (esp on your own site)

Create a Blog Once a week tell the story of the week, highs and lows Be positive and always have a call to action Don’t woory too much about grammar and punctuation…but this is a personal view and not all individuals or organisations will agree! Let people comment on your blog and answer their comments Post a link of your blog to Facebook, twitter, website etc.

YouTube Once a week search YouTube for relevant new content Once a month create a short YouTube clip Tell people about it, in your blog, twitter, etc.

Podcasts Once a week create a podcast It could be –just audio of your blog –an interview with a colleague –clients wanting their say –Part of campaign PUBLISH IT!

The Three R’s Respect – the people you talk to and the people you talk about Responsibility – You are responsible for what you say Representation – Make it clear who you represent – as an employee, you cannot disclose or discuss confidential issues affecting your organisation It’s good to have your R’s to fall back on

@iictpete #timeforateabreak Don’t you ever shut up – for heavens sake give us a break

The tools Website You need to have a Content Managed Website Find some interesting RSS Feeds Google Analytics to track your site visitors

The tools- Facebook Facebook community pages can hold –Pictures –Videos –Comments and discussions –Documents via Docs.com –Events Great for campaigning, awareness raising and information sharing

The tools - Twitter Tweetdeck Hootsuite (scheduled tweets) VisibleTweets.com Twentyfeet.com Tell twitter to text you if you are mentioned or are sent a direct message

The tools Blogging Drupal Websites Wordpress Blogger LiveJournal

The Tools - YouTube You need a Web Cam You need a microphone Create an account Embed the videos into your website Link from Facebook and Twitter Tell people on your blog Video increases impact and reduces literacy issues

The tools Podcasts You need a PHONE – any phone - yes that includes a landline, and a cheap pay as you go phone from Tesco An Ipadio account Content – Audacity is an opensource multitrack editor Danosongs.com provides royalty free music for intros etc

General Tools Google Alerts –Set up alerts about your organisation, partners, stakeholders, Funders, everything you can think off Search engine optimisation –What are your potential users looking for? –what terms are they using? –What terms do other organisations use? Metrics –Twentyfeet.com –Hootsuite

Call to Action Register your name –Create a Facebook page –Twitter Account –Blog name –Buy your domain name Google –Get your organisation on Google Places –Create those alerts

Increasesspeed of communication – no faster way to (Action) spread your message than through social networking. Widensmessage to people/groups that would normally (Awareness) be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently Deepensto build new and different networks – (Fundraising) communities of interest to bounce ideas off and share experiences, increase commitment and fundraising for campaigning activity What social media will do

Generateonline conversations and awareness about the (Change) organisation or campaign, a consensus of opinion or shared learning about ideas Joinstogether communities who are interested in the (Action) similar things, have the same likes or are striving for the same objectives. What social media will do

Social media is only beneficial to your organisation if it is going to tangibly help you to achieve your goals. Know your target audience and go to the spaces where they are Know your organisational goals Know your message Think of how it applies in Marketing, Fundraising, Productivity, Communications.... and whatever you do In conclusion

Pete Read IlluminateICT 1a Weddington Terrace Nuneaton We offer a full range of services For organisations in the sector including Consultancy on social media, databases, websites etc.

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