LinkedIn the payoff and getting business. Thought Leadership Sharing Expertise Promotion Market Research Win New Business

your profile are you memorable? Add your voice Add the right key words Get connected Get a vanity URL Link to other social media Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise, promote their businesses, conduct market research and--perhaps most important--win new business.

co. profile a tool for reputation management Setting up your business as a "company" on LinkedIn isn't going to generate a bunch of leads, but it does give you an opportunity to have a presence on LinkedIn beyond a personal profile to enhance your brand. Images & videos Blog posts & tweets Feature products Seek recommendations

groups catering to your target market Start small & build up Read & watch Engage Groups are a double-edged sword... joining more groups can make you look more important, but at a certain point it becomes unmanageable.

get involved earn good karma Comment Ask/answer questions Surveys and polls It should go without saying, but to get any value out of social media you have be social.

Every time someone sees your name and your activity on the network it reminds them you are there, and what you’re doing. updates what are you doing? White papers Articles Research Completed projects Events you’re attending

Nothing builds credibility like third-party endorsements. referrals be honest & give ‘em back Get recommendations Give recommendations Use your network

search the payoff & getting business Create searches to find questions, people and topics targeted to your expertise or the service your company provides. Follow discussions Groups and answers Track who’s looking at your profile Google Alerts [site:linkedin.com"your keywords"]

finding time how much is too much? 1 – 2 times per week Answer some questions Post a status update Participate in one or two groups While the owners of LinkedIn would love it if you logged in every day, that’s probably not the best use of your time. You should be able to do this in less than an hour a week.

The Women's Business Network (WBN) of Ottawa