LinkedIn 101 for Career Services: 5 ways LinkedIn can help you help students build a professional brand and land a job ©2013 LinkedIn Corporation. All.

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LinkedIn 101 for Career Services: 5 ways LinkedIn can help you help students build a professional brand and land a job ©2013 LinkedIn Corporation. All Rights Reserved.

Agenda What Is LinkedIn? Build a Professional Online Presence: Profile Add Connections with “Warm” Contacts and Alumni Research Companies & Industries: Company Pages Help Undecided Students Explore Opportunities Find Relevant Jobs and Internships: Student Jobs Portal ©2013 LinkedIn Corporation. All Rights Reserved. 2

3 Make career decisions Find Jobs Create a Professional profile Make academic decisions Research career paths

64% outside the U.S. Who Uses LinkedIn? 259M + ©2013 LinkedIn Corporation. All Rights Reserved. 4 professionals 2.9M + companies industries Executives from every Fortune K + college and university alumni groups company 30M + students and recent grads

©2013 LinkedIn Corporation. All Rights Reserved. Build a Professional Online Presence: Profile

1 Professional photo of you alone 2 Headline with area of study and/or career ambitions 3 Keyword-rich summary that includes type of positions student is seeking 4 Inclusion of volunteer activities, internships, and extracurriculars 5 Recommendations from professors, advisors, internship colleagues and supervisors 6 Education and relevant coursework, skills Profile Tips for Students 6 Conduct Profile Reviews with Students!

1 Customize your public profile URL 1 Add work samples or published papers to your profile 1 Add, remove, or rearrange sections in your profile Advanced Tips ©2013 LinkedIn Corporation. All Rights Reserved. 7 Conduct Profile Reviews with Students! Change your URL from: to Go to:

Turn your profile into a resume instantly: LinkedIn alerts you when you have new profile views. The more information you include in your profile, the higher your profile rank Did you know? 8 Conduct Profile Reviews with Students!

Check out some related profiles: 9 Conduct Profile Reviews with Students!  Toni Granato:  Barbara Anderson:  Brandon Johnson: leed-ga/4/557/6b5www.linkedin.com/pub/brandon-johnson-ma- leed-ga/4/557/6b5  Cristina (Mazza) Schoonard: schoonard/35/9b4/b18  Michael Lynch:

Add Connections with “Warm” Contacts and Alumni ©2013 LinkedIn Corporation. All Rights Reserved. 10

©2013 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Company Pages

©2013 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Groups

©2013 LinkedIn Corporation. All Rights Reserved. Help Undecided Students Explore Opportunities

©2013 LinkedIn Corporation. All Rights Reserved. Utilize the LinkedIn Alumni Tool

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Alumni Tool cont’d

©2013 LinkedIn Corporation. All Rights Reserved. Find Relevant Jobs and Internships: Student Jobs Portal Ad this link on your career center site!

©2013 LinkedIn Corporation. All Rights Reserved. How to use networking for job searches on LinkedIn 1)Find a job or company that you are interested in 1)Enter that company name in the search bar and target employees that work there 1)Do you have any connections? Ask for recommendation. 1)Don’t be afraid to reach out.

©2013 LinkedIn Corporation. All Rights Reserved. 18