© 2009 Eyeblaster. All rights reserved How we can work together Presented by: Geoffrey King ● Sales Engineer ● 4 th February 2009 Sales Engineer, APAC

© 2009 Eyeblaster. All rights reserved Agenda A little bit about me What is a Sales Engineer? Support Offered (...And Not Offered) How to Ask for Help

© 2009 Eyeblaster. All rights reserved Channel Data Flow How to use the Sales Engineer APAC resource  Introduce your role  What aspects you can help with.  How to ask for your help. Here I’m thinking of you setting paramaters for assistance – for example if a case has already been entered into CRM then they must note the case number to stop double ups. Geoffrey King All good with this G-Funk? You should definitely include: Learnings from Vodafone on power of SV. Channel Connect case study from Masterfoods (Lianne promised we’d have this next week). Go through the process for requesting Custom Reports.

© 2009 Eyeblaster. All rights reserved Introduction to Geoffrey King Graduated with honours at Sydney University in Bachelor of Engineering – eCommerce. Can bench press around 20KG (Total) First job:  Ice Cream Transporter, Sedexo Last Job: Online Production Manager, MRN Enjoy long walks on the beach Enjoys long runs/swims/riding on beach/grass/roads/footpaths Enjoy long walks on the beach Geoffrey Winning London Marathon

© 2009 Eyeblaster. All rights reserved What is a Sales Engineer? As products continue to evolve and become more technically and/or functionally complex... Sales Engineer: The role serves to bridge the gap between sales acumen and engineering expertise Geoffrey

© 2009 Eyeblaster. All rights reserved Support Offered by a Sales Engineer? Assisting APAC Sales Force Through Sales Life Cycle as a Local Technical Product Expert Help Manage Custom Projects, Innovation and Reporting Requirements Updating APAC Sales Force on Product Innovation, Best Practices + Success Stories Work Closely with Product Teams + Provide Customer Feedback

© 2009 Eyeblaster. All rights reserved What a Sales Engineer (SE) Is Not? NeedsSE Tier 2 Support: I cannot fix a non-expanding ad or investigate a publisher impression discrepancy. If I have the time I can certainly help point you in the correct direction. x Flash Developer: I cannot build you that bells & whistles ad with the 20” Mag Wheels that you saw on China Daily yesterday. x Help File: You aren’t sure what the network play section in an account is used for. I am likely to refer you to the relevant section of the Eyeblaster Training Zone. x Personal Statistician: Hey Geoffrey, did this campaign perform well? To some level I can help, certainly I can point you in the direction of worthwhile KPI and Best Practices but I do not have the means or resources to do full campaign analysis. x Pricing The price you charge is a matter for Sales Management Team x Creating You a Beautiful Presentations Our marketing department are exceptionally skilled at this task. x

© 2009 Eyeblaster. All rights reserved How to Ask for Help Please feel free to call or me for any help or advice. I am a resource for the Sales Management team. For complicated issues I much prefer a detailed from you with an outline of the issue. By sending me an you give me a chance to conduct research and respond in detail. If you have contacted somebody else for help on the same matter or submitted a CRM case please let me know so we can avoid doubling-up on work. If the request includes a custom project, custom report or product feature request it is important to include a business case. I need to understand why it is important and the potential opportunity costs to your business.

© 2009 Eyeblaster. All rights reserved Recent Work I Have Been Involved In Omniture Integrations Custom Report Specification and Project Management with Professional Services. Alpha / Beta product management New product rollouts, training and ongoing management (for example CC4S, CC4M and Smart Versioning) Process Innovation; CRM – Custom Sales Report looking at large campaigns Campaign Tracking – eTrack, WebTrends

© 2009 Eyeblaster. All rights reserved Thank you