Creating an Engaging LinkedIn Profile

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Presentation transcript:

Creating an Engaging LinkedIn Profile TheProfile.Company

How important is ? TheProfile.Company LinkedIn is the biggest online professional network in the world TheProfile.Company

TheProfile.Company About Naomi: Founder of TheProfile.Company Author of ‘What to Put on Your LinkedIn Profile’ Social Selling & Social Recruiting Consultant at the worlds leading LinkedIn training company Interviewed hundreds of people reviewing their LinkedIn profiles Social Selling & Social Recruitment Strategic Consultant | Expert LinkedIn Profile Writer | Author | Speaker | Sugar-Free Vegan TheProfile.Company

The profile of every employee is contributing to your online company brand TheProfile.Company

First Impressions Count First Impressions Count It’s now the norm to research prospects, candidates, suppliers and colleagues on LinkedIn before meeting First Impressions Count First Impressions Count TheProfile.Company

It is reported 60% of LinkedIn members are Passive Talent LinkedIn & Altimeter Group 2014 TheProfile.Company

57% of a buying decision is now completed online LinkedIn & Altimeter Group 2014 TheProfile.Company

Talent Brand Employer Brand TheProfile.Company Company controlled Then Talent Brand Employer Brand Employees control Now TheProfile.Company

What does your LinkedIn Profile say about you? TheProfile.Company

Outcomes TheProfile.Company New candidates that are excited to return your voicemail Candidates answer your calls Clients attracted to work with you because of your candidate reputation Inspire passive talent to want to be in touch Partner and collaborate with talent Ability to get word of mouth introductions to similar candidates What’s the future like if you don’t do this? TheProfile.Company

Your Profile TheProfile.Company Builds the story and contributes to the sales journey of your prospects. Each element establishes your credibility and builds your personal brand… TheProfile.Company

Case Study TheProfile.Company 25 recruiters and bookers Competitors in a niche Growing into boutique agency TheProfile.Company

Your Photo TheProfile.Company Acts as a virtual handshake and helps people remember you. Tip: Keep it professional with character at all times. Tip: Keep it professional with character at all times TheProfile.Company

TheProfile.Company

TheProfile.Company

The Headline TheProfile.Company Shares the value your provide and the problem you solve making your prospect curious to read more. Tip: Provide something personal so people connect with you personally. Tip: Provide something personal so people connect with you personally. TheProfile.Company

TheProfile.Company

Your Experience TheProfile.Company Designed to build your credibility and map out the journey that makes you the best positioned for the opportunity at hand. Tip: Demonstrate your abilities by sharing the results you achieved in each role. Tip: Demonstrate your abilities by sharing the results you achieved in each role. TheProfile.Company

The Summary TheProfile.Company Your chance to build rapport with the reader by clearly stating the problem you solve and the value you bring. Tip: Tell your audience why you believe in what you do Tip: Tell your audience why you believe in what you do TheProfile.Company

TheProfile.Company

Rich Content Media TheProfile.Company Gives a more tangible feel for, allows people to interact with you, adds value and ultimately builds rapport, loyalty and trust. Tip: Re-use slides from presentations or record a video Includes: Videos. SlideShare. Presentations. PDFs. Portfolios etc. Tip: Re-use slides from presentations or record a video TheProfile.Company

TheProfile.Company

Your Publications TheProfile.Company Firmly establishes you as the expert and commands the respect you deserve by listing books you’ve authored and articles you’ve written. Tip: Link to online articles you’ve been quoted in or books you’ve write Tip: Link to online articles you’ve been quoted in or books you’ve write TheProfile.Company

The Influencer Platform Post articles directly onto LinkedIn that your connections can share, spreading your message and establishing you as a thought leader. Tip: Re-use existing articles that focus on adding value to your prospects by helping them solve a problem. Tip: Re-use existing articles that focus on adding value to your prospects by helping them solve a problem. TheProfile.Company

TheProfile.Company

Request a FREE Talent Brand Review for your company Order your pre-launch edition now at www.TheProfile.Company @coach_marketing uk.LinkedIn.com/company/theprofilecompany W TheProfile.Company E MyProfile@TheProfile.Company +44 (0) 7723 602 353 T Request a FREE Talent Brand Review for your company TheProfile.Company