1. Social Media Profiles
By Peter Baskerville
7/06/2019

2. Evolution from offline to online

3. Monetization
Personal Brand
Authority
Trust $
7/06/2019

4. Your personal brand measurement

5. It starts with building awareness
Identify all your areas of expertise (max 5)
Select industries you want to associate with and eventually monetize.
Select the appropriate online platforms
Start engaging by posting content, sharing discoveries .... 5

6. The sales funnel
Awareness - content
Get a reaction
Connect
Engage $

7. Online Sales Funnel - Actions
From awareness to sales
Online Sales Funnel - Actions
Online Content
Like, +1, Upvote, re-tweet, comment, follow
Click Link + capture
Free item trial $
Social Media
Your Website

8. Social Media Platforms

9. Your online reputation
Ultimate goal =To establish your reputation as a leader in the market space that you plan to monetize

10. My platforms to build awareness
Personal Brand
Content Articles
Forum
Curate CV
Announce
Interact

11. Picking winning platforms is hard
Dead – ends. Closed by owners
Bypassed by better technology
Fails to connect effectively

12. Keys to online reputation
Stay Flexible in choice of content platform – disposable learning
Be Consistent in your branding – YOU – Same user name, same , same photo.