Extending your customer reach through Microsoft with Pinpoint JACK Pilon, Microsoft Australia t-jackp@microsoft.com

PRESENTATION AGENDA What is Pinpoint The year that just was, opportunities lost Pinpoint in FY12 How to make it great Q/A

WHAT IS PINPOINT? Microsoft Pinpoint is Microsoft’s single marketplace platform for business customers to connect with Microsoft Partner Network members. It helps Microsoft Partners to extend their reach and scale their business by profiling and showcasing their applications and services to customers on Microsoft web sites, search engines, products and product-specific marketplaces Pinpoint

OPPORTUNITIES LOST Visits: 57,000+ Customer to Partner Connections: 13,000+ Partners on Pinpoint Au: 1400 “The Office 365 Marketplace has increased the exposure of our business to many potential customers. The great thing about the Marketplace is that by the time a customer has contacted us through the site – they have already done their research and are ready to buy.” - Loryan Strant, Paradyne

Campaign/Site Integration PINPOINT FY12 FY12 Targets: 120,000+ Visits, 24,000+ Connections 1 Campaign/Site Integration SEO & SEM 2 In-Product Integration 3 Product Marketplaces 4 link

GETTING STARTED ON PINPOINT Review the Pinpoint Profile Guidelines to learn how to create a successful profile. Sign in to your Pinpoint Dashboard with your Windows Live ID (You must have Global Administrator Rights). Contact your PAM, call 13 20 58, or email me if you have issues with this step Click on the “Actions” drop down menu whilst, in the “Company Overviews” tab to begin Editing, Associating Countries and Managing Locations. Please be aware that you need to submit a Company Overview before you can submit an App or Service Once finished, click “Submit for Approval”. Changes will take up to five business days to appear on the Pinpoint site Pinpoint

HOW TO MAKE IT GREAT Things to keep in mind Use language your customers will understand Keep profiles short and succinct Use spellcheck before submitting (!) Review formatting before submitting (!!) Company Profile Checklist Include a Logo Company History Area(s) of expertise Target customer segment(s) Workforce Certs/Qualifications/Experience Benefits provided to customer (What sets you apart from the competition?) ALL Australian locations and relevant contact details Solution Profile Checklist Include as many targeted links as possible Link to Case Studies in the “White Paper” section Profile as specifically as possible Upload a demo, or screenshots whenever available

HOW TO MAKE IT GREAT Examples of great… Company Profiles http://pinpoint.microsoft.com/en-AU/PartnerDetails.aspx?PartnerId=4295557358 http://pinpoint.microsoft.com/en-AU/PartnerDetails.aspx?PartnerId=4295635550 Professional Service Solutions http://pinpoint.microsoft.com/en-AU/PartnerDetails.aspx?PartnerId=4295479767&LocId=1138136269181399&ProductId=4295003162&CurrentTab=1 Application Solutions http://pinpoint.microsoft.com/en-au/applications/tendigits-mobileaccess-mobile-crm-for-microsoft-dynamics-crm-12884907820

SEARCH RANKING PRIORITISATION Four key points to remember: Reviews Competencies Keywords (“Works with” etc.) Location(s)

Q & A – Session Code: AP070 Feel free to contact me on t-jackp@microsoft.com Available at the MPN Showcase 12:30 to 2:30, Wednesday and Thursday

PARTNER RESOURCES Ensure potential customers can find you on Pinpoint http://pinpoint.microsoft.com/en-AU Leverage the Partner Marketing Centre to help you reach more potential customers https://partner.microsoft.com/Australia/salesmarketingsection Differentiate your business by signing up to the Cloud Essentials, Cloud Accelerate, Virtualisation or Systems Management competencies https://partner.microsoft.com/Australia/program/competencies Skill up your teams for success with the Partner Learning Centre and local Readiness https://partner.microsoft.com/Australia/trainingevents Make sure to leave feedback for your chance to WIN a HP Touchsmart Computer! Session Code: AP070