1. PACCAR Leasing Marketing Internship
Khadija Diallo
September 1, 2016

2. About Me Incoming Senior at Seattle University Originally from Senegal
Interested in Marketing, Communications and PR
Should I get rid of this slide?

3. Agenda Overview of Summer Projects Lessons from Summer Projects
Benefits from Internship
Overall Thoughts on PACCAR Internship Program

4. Update Ryder & Penske Locations Lists
Research all of Ryder and Penske’s Locations
Data Input into Excel
Benefit: Identify Competitors’ Presence at Local and National Level to Better Identify Future Potential Franchise Partnerships for PacLease
Penske
Ryder

5. Translation of Customized Solutions Brochure
Research and Turn in Translations of Technical Terms in Customized Solutions Brochure
Benefit: Utilize Unique Language Skills (Fluency in French)
Benefit: Distribute Newer Customized Solutions Brochures to PacLease Montreal Customers
Get digital version of brochure from Kathleen

6. Update Branding Guidelines
Conducted Extensive Research on PacLease Franchise Websites
Compiled Recommendations List to Improve Websites
Expanded Project to Include Updates to Entire Branding Guidebook
Benefit: Increase Awareness of the PacLease Brand in Franchise Marketing Collateral

7. Whitepaper on Search Engine Optimization
Extensive Research in a New Subject: SEO
More Experience in Editing and Formatting
Exposure to a New Writing Style: Educational Paper
Benefit: Improve Web Presence of Franchises and Help Introduce the Practice of Whitepapers to the PacLease Marketing Department

8. Adding Email Address Subscriptions to CRM
First Experience Using Microsoft CRM
Upload Over 800 Address Subscriptions into CRM
Benefit: Increase PacLease’s Newsletter Subscription and Readership of Newsletters
Include picture of CRM template

9. Assist in creating Monthly PacTrac Newsletter
Attended Meetings to Discuss Content for August PacTrac Newsletter
Created PacTrac Newsletter Using CRM Click Dimensions
Created an Excellent Piece to Include in my Portfolio
Benefit: Carry out Entire Project and Assist Department in Releasing Letter Efficiently
Include screenshot once PacTrac Newsletter is finished.

10. Holiday Greeting Card
Create Template for Annual End-of-Year Holiday Greeting Card
Learned Valuable Basic Design Concepts
Benefit: Assist in Creating a Promotional Piece that Creates Warmth and Affection from Valued Customers

11. Edit Press Releases and Letters
Helped Edit PacFuel News Release
Assisted in Editing a Nonprofit News Article
Helped Edit a News Release on Summer Driving Conditions
Gained Valuable Experience in Press Release Writing & Editing
Benefit: Ensure that all Marketing Materials are Accurate and Well-Written

12. Research Best Practices for Survey Construction
Research on Survey Construction & Evaluation
Assisted in Creating Survey to Send to Franchises
Benefit: Assist in Increasing Survey Responses
Benefit: Improve the Quality of Feedback from Valued Customers

13. Additional Assistance in Projects
Administrative Duties
Assisted in Selecting Thank You Gifts for PACCAR Partners
Assisted in Selection of Images for Newsletters
Looked Over Drafts of Numerous Documents to be Released by PacLease Marketing

14. Lessons from Internship
First Experience in Office Setting
Marketing Research
Microsoft CRM
Branding
Administrative Duties
Knowledge of Marketing Field and Professions

15. Long-Term Benefits
Valuable Skills: Writing, Editing, Public Speaking, Multi-tasking
Knowledge of Possibilities For Long-Term Career Trajectory
Knowledge of Different Fields and Career Opportunities within the PACCAR Network

16. Overall Thoughts
Invited to Participate in all Dept. Meetings and Events
Great Autonomy: Large-Scale Projects
Amazing Introduction to PACCAR Company Culture
Suggestion: Include More Networking Opportunities for PACCAR Corporate Interns
Excited about Future Relationship with PACCAR