1. MOVING TO THE WINDOWS AZURE CLOUD 1.Building a Cloud Based Business 2.Strategic Options For Getting to the Cloud SESSION: AP016

2. Introductions and Agenda Nigel Watson Platform Strategy Advisor Microsoft Graham Elliott Platform Strategy Advisor Azure ISV, Microsoft

3. Evolution to Cloud Computing

4. Evolution of Computing

5. Cloud Computing Defined Providing ICT resources, as a service, in a dynamic and scalable manner over a network According to the National Institute of Standards and Technology (NIST), October, 2009 Fundamental Characteristics

6. The Cloud Continuum PARTNER HOSTED CUSTOMER IT DEPARTMENT

7. The Cloud Continuum Public Cloud Offerings Microsoft Hosted Hybrid and Private Cloud Offerings Partner or Customer IT Department Hosted

8. Market Opportunity and Impacts http://www.flickr.com/photos/silverfox09/40408662/

9. The Cloud Market By 2014, cloud computing services will grow to a $45 billion industry a year (IDC) Traditional IT services will transfer to the new cloud model, with lots of potential revenue in new businesses and revenue streams (Gartner) Tripling in 3 Years

10. Australian Market Opportunity Lower Technology Cost Reduced IT Staffing Cost Greater Agility and Scalability Competitive Advantage PUBLIC CLOUD Regulatory Requirements Locality Concerns Control Compliance HYBRID / PRIVATE 2010

11. Partner Opportunity Sell Generate recurring revenue streams Create value-added solutions Up-sell and cross-sell Attach services Build New applications and solutions Rapid development and deployment Extend and customize cloud offerings Repeatable IP sales Host Extend and customize cloud offerings Migrate to and integrate solutions in the cloud Managed services, support, and training Service Broaden the marketplace Increase wallet share: Host cloud applications Extend product offerings: Provide add-on services Opportunities

12. http://www.flickr.com/photos/explorethebruce/5712852319/

13. 10K+ Customers and Growing Partners Customer

14. Global Azure Trends Partner Type: 19% start ups, 38% SaaS vendors, 43% traditional partners App Type: 81% commercial, 19% consumer App Origin: 47% new Azure, 36% from on-premise, 17% from another service App Tenancy: 61% multi, 23% single, 16% multi-tenant app, single-tenant DB Target Customer Segment: 48% SMB, 33% enterprise, 19% consumer Mobile: 16% Social Media: 5% Industry

15. Introducing… Open Windows

16. Introducing… Family HQ

17. http://www.flickr.com/photos/seabrighthoffman/2339240657 Partner Opportunities

18. Scale-out Web Applications

19. Partner Opportunities Customers are looking to partners for help

20. Q&A