Content Is King ASJ Partners 1.

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Presentation transcript:

Content Is King ASJ Partners 1

Content Is King - Agenda What is it important Key Components How do I make money Can I Measure Going Viral ASJ Partners 2

Content Is King - Components Blogging Content Email Marketing White Papers Press Releases ASJ Partners

Content Is King - Blogging Measurable Targeted Key Words Conversions Linked In Local Market Position Expert Market Positioning Top of Mind ASJ Partners 4

Content Is King - Blogging Inbound vs. Outbound ASJ Partners 5 5 5

Content Is King - Linked In 50 Groups Client/ Candidates Brand Awareness Web Traffic 5%/95% Rule ASJ Partners 8

Content Is King - Linked In Google PPC Local Market Organic Search Results Market Positioning ASJ Partners 7

Content Is King - Blogging Google PPC/Remarking Local Market Organic Search Results Market Positioning ASJ Partners 10 10 8

Content Is King - Email Marketing Brand Awareness Consistent Touch Points Reaching your own network Highly Measurable Variety of Content Options ASJ Partners 9

Content Is King - Email Marketing Google PPC Local Market Organic Search Results Market Positioning ASJ Partners 10

Content Is King - Email Marketing Google PPC Local Market Organic Search Results Market Positioning ASJ Partners 11

Content Is King - Email Marketing SEO SEO Organic Search Email Marketing Candidates/ Clients Social Media ASJ Partners 12

Content Is King - White Papers Post to Web Multiple Distribution Conversions Success Story Local Market Position Expert Market Positioning Top of Mind ASJ Partners 13

Content Is King - Press Releases Message MeMessage Press Release Timing Relevance Consistency ASJ Partners

Content Is King - Summary Postion Expert Branding SEO Email Marketing Top Of Mind Consistency Candidates/ Clients Social Media ASJ Partners 15

President ASJ Partners Contact Information Steve Isenberg President ASJ Partners 610-930-5300 Steve.Isenberg@ASJPartners.com ASJ Partners 16

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