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HOW TO REACH YOUR CUSTOMER

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Presentation on theme: "HOW TO REACH YOUR CUSTOMER"— Presentation transcript:

1 HOW TO REACH YOUR CUSTOMER
PRESENTED BY DANIELLA GENAS

2 Unlocking the success of entrepreneurs and their businesses
About This Session Key Sections of the Marketing Plan The Marketing Mix Key Strategies Unlocking the success of entrepreneurs and their businesses

3 Unlocking the success of entrepreneurs and their businesses
Marketing Plan Unlocking the success of entrepreneurs and their businesses

4 Unlocking the success of entrepreneurs and their businesses
Section 1 Unlocking the success of entrepreneurs and their businesses

5 Situational Analysis What is your current situation?
Unlocking the success of entrepreneurs and their businesses

6 Unlocking the success of entrepreneurs and their businesses
Situational Analysis Source: Visual.ly Unlocking the success of entrepreneurs and their businesses

7 Unlocking the success of entrepreneurs and their businesses
Objectives Source: Visual.ly Unlocking the success of entrepreneurs and their businesses

8 Unlocking the success of entrepreneurs and their businesses
Objectives Source: Visual.ly Unlocking the success of entrepreneurs and their businesses

9 Unlocking the success of entrepreneurs and their businesses
The Marketing Mix Source: Visual.ly Unlocking the success of entrepreneurs and their businesses

10 Unlocking the success of entrepreneurs and their businesses
Strategy Outline key marketing activities Required resources Why each activity will be effective Use example of Accountants Unlocking the success of entrepreneurs and their businesses

11 Unlocking the success of entrepreneurs and their businesses
Positioning “Positioning is the act of designing the company's offering and image so that they occupy a meaningful and distinct competitive position in the target customers minds” Kotler Unlocking the success of entrepreneurs and their businesses

12 Unlocking the success of entrepreneurs and their businesses
Positioning & Personas Use example of Accountants Unlocking the success of entrepreneurs and their businesses

13 Unlocking the success of entrepreneurs and their businesses
Focus Use example of Accountants Unlocking the success of entrepreneurs and their businesses

14 Unlocking the success of entrepreneurs and their businesses
The Marketing Mix Defined “The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. ” Use example of Accountants Unlocking the success of entrepreneurs and their businesses

15 Unlocking the success of entrepreneurs and their businesses
Social Media Relevant accounts only Engaging content Create a community Be consistent Target advertising Use example of Accountants Unlocking the success of entrepreneurs and their businesses

16 Unlocking the success of entrepreneurs and their businesses
Promotion Use example of Accountants Unlocking the success of entrepreneurs and their businesses

17 Unlocking the success of entrepreneurs and their businesses
Public Relations Competitions Promotions Who do you know? Charitable causes Meet your customers Press releases Use example of Accountants Unlocking the success of entrepreneurs and their businesses

18 Unlocking the success of entrepreneurs and their businesses
Content Marketing Use example of Accountants Source: Search Engine Land Unlocking the success of entrepreneurs and their businesses

19 Unlocking the success of entrepreneurs and their businesses
Persona Marketing What are the best marketing methods for communicating with your personas? What are the messages that you would like to communicate to your personas? Use example of Accountants Unlocking the success of entrepreneurs and their businesses

20 Unlocking the success of entrepreneurs and their businesses
Questions Use example of Accountants Unlocking the success of entrepreneurs and their businesses

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