1. How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

2. Who is HubSpot? Founded: 2006 Team: 90 (15 MIT) A: $5m General Catalyst B: $12m Matrix Partners Outside Director: Gail Goodman, CEO Constant Contact (CTCT)

3. Outbound Marketing

4. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

5. Marketing Has Changed 1950 - 20002000 - 2050

6. The Good News!

7. Inbound Marketing BlogSEOSocial Media

8. Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI

9. Proven ROI of Inbound Marketing www.HubSpot.com/ROI

10. Publish thought leadership Build a community Measure presence in search engines Monitor articles & discussions Participate in discussions Measure results Managing Your Brand Today

11. Publish Thought Leadership

12. Blogging is Thought Leadership Interact with influencers – analysts & other thought leaders Push your thought leadership to Google Allow comments and discussion Encourage subscriptions and sharing of your thought leadership

13. Business Blog Software Easy to use, built for business Built in, interactive optimization Automatic publishing to email and social media Encourages fans to share content Business blog analytics

14. Subscribers & Visitors

15. Blog Article Performance

16. Build a Community

17. Community Building Software Automatic notification of influencers you should follow Simple subscription to your blog by RSS and Email Notification of who is talking about your company Track the size of your community

18. Measure Presence in Search Engines

19. Search Presence (SEO) Software Track rank vs. competitors Track overall presence in Google Alerts about key rank changes Data to target new terms intelligently

20. SEO Rankings

21. Monitor Articles and Discussions

22. Monitor Discussions with Software Know who is talking about your company, products, executives Know who is talking about your industry Understand which comments have the most influence

23. Participate in Discussions

24. Participate in Discussions w/ Software Answer questions Comment on blogs Retweet your fans’ messages Post to Twitter and Facebook Track your social media interactions

25. Measure Results

26. Measure Social Media Software Measure visitors, leads and conversion rates from social media Measure sales from social media Closed-loop-marketing for everyone

27. Metrics: Traffic, Leads, Customers

28. Metrics: Traffic, Leads and Customers VisitorsLeadsCustomers SEO5,28975412 Blog834723 Social Media511281 Visitors from Blog

29. Thank You! Mike Volpe HubSpot VP Marketing Twitter: @mvolpe www.HubSpot.com/Free-Trial