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Digital Marketing Master Class

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Presentation on theme: "Digital Marketing Master Class"— Presentation transcript:

1 Digital Marketing Master Class

2 Scope of Digital Marketing is beyond you think

3 There are 375M Internet users

4 48% of internet user use it everyday

5 691M unique Mobile users

6 What is digital Marketing?
Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.

7 7C’s of digital marketing
Content Conversation Convenience Customization Collaboration Context Convergence

8 What does digital marketing comprise of?

9 Send Smart Email to continuously cultivate Customers
marketing: Your business communicating over to a list of subscribers for the purpose of relaying information about your business.  Goldmine

10 Scope of Email Marketing

11 SEO: As all online experiences begin with search Engine
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

12 Why SEO is needed?

13 Social media marketing

14 India has 136M active social media users

15 Facebook is the top social Platform

16 Connect with Social media to expand your reach and influence

17 Pay per click Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically

18 Pay per click Win Win situation for all
 People really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. PPC enables search engines to cater to searchers and advertisers simultaneously. 

19 Expand your audience by publishing content that links back home
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

20 Why content Marketing?

21 Let see what Digital Marketing has to offer

22 Digital marketing your friend
Content marketing in 2015 generates 3 times as many leads as traditional outbound marketing, but costs 62% less. Digital marketing provides significant measurement and analysis of consumer behavior and engagement. Digital marketing enables multi-device contact with consumers based on the consumers choice of device, time, place and need Enables a direct communication pathway between your business and your consumer

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