16 Connect with Social media to expand your reach and influence
17 Pay per clickPay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically
18 Pay per click Win Win situation for all People really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs.Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product.PPC enables search engines to cater to searchers and advertisers simultaneously.
19 Expand your audience by publishing content that links back home Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
22 Digital marketing your friend Content marketing in 2015 generates 3 times as many leads as traditional outbound marketing, but costs 62% less.Digital marketing provides significant measurement and analysis of consumer behavior and engagement.Digital marketing enables multi-device contact with consumers based on the consumers choice of device, time, place and needEnables a direct communication pathway between your business and your consumer