3. Digital Marketing Key Points
What is Digital Marketing ?
Why are people going online?
Benefits of digital marketing
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Pay Per Click (PPC)
Marketing/Sms Marketing

4. Digital Marketing Plans
Points
Answers?
Situation Analysis
Budget
Audience
Objectives
Channels
Action Plans
Measurement
What are you doing now? Many Time Many Types What you want to achieve. Website, Social Media, Partners What & When Traffic, Awareness, Likes, Donations

5. Digital Marketing Overview
Definition “Digital Marketing” is the process of building and maintaining customer relationships through online activity. “Digital Marketing “using electronic media such as the web, , interactive TV, IPTV and wireless media in conjunction with digital data about customers characteristics & behaviors.

6. Why are people going online ?
For information on a new product, services, or location.

7. Benefits of Digital Marketing
Reach the right audience.
Engage with your audience.
Motivate your audience to take action.
Ensure efficient spending on your campaign.
Maximize return on investment (ROI)

8. What does Digital Marketing Consist of key components.
Website Design(User Experience)
Search Engine Optimization
Pay Per Click
Search Marketing Optimization
Marketing
Display Advertising(banner ads)

9. 3DOT Technology