Using Social Media to Build and Support Partnerships Presented by: Kristen Kief – Media and Community Relations Kenosha School of Technology Enhanced Curriculum – KTEC Cassandra Polzin – Media Relations Manager Leeward Business Advisors Before we start ask How many teachers? Administrators? Other? Who is already using social media?

Nice to meet you! Cassandra Polzin Leeward Business Advisors 6 years industry experience Experience marketing for 4 different companies A part of LeewardBA since the beginning to build an audience entirely from scratch Leeward Business Advisors Business advisory firm focused on tech solutions Dedicated to helping in the education and non profit community Kristen Kief 4 years in this position Worn a variety of hats in schools for over 15 years Handle all communication about out school – to staff, parents, and community Kenosha School of Technology Enhanced Curriculum – KTEC 4K – grade 8, public charter school Focused on 21st Century, STEM curriculum Each introduce ourselves Nice to meet you!

The Importance of Social Media Reaches millions of people Targets specific audiences Builds legitimacy, trust, real-time communication C: Talk about the importance about SM in business K: Talk about the importance about SM in schools & to find/build partnerships K: Explain that the slides hold a lot of information and we will not be going over it all. They have the handouts to talk with them. K: Talk about the importance of working with district guidelines for all public interactions C: What else do you want to add? The Importance of Social Media

Best Practices: Website Follow district guidelines!!! Media restrictions Administrator Audience: Everyone Most detailed, complete information Keep up-dated daily if possible Promote your social media sites Use social media to direct people to your website. Make it easy to use Clear menus and links Specific areas for specific audiences Dedicated area thanking sponsors and partners Link to their sites Show their logo/brand K: Your website is home base. Everything should be designed to drive the audience to your website. It should provide the most detailed information about you. C: Mobile optimization is incredibly important & you should make sure you have working links out to your social pages as well as contact information easily accessible. Best Practices: Website

Best Practices: Facebook Follow district guidelines!!! Should you allow other people to post? Comments? Private messaging? Media restrictions? Audience: Parents, students, school district Event info Reminders Photos Achievements Create a PAGE not a Profile You can have multiple administrators Use high-quality images Represent your brand – logo, school building, mascot Increases shares Engage audience Share page with everyone Ask questions Post frequently Videos and photos C: It’s important to understand who your goal audience is and share content you know they care about. Students have different interests than their parents! You want to encourage audience engagement and participation through frequent posts with media. Ask questions and respond to comments to drive conversation. Best Practices: Facebook

Best Practices: Twitter Follow district guidelines!!! District #s Media Restrictions Audience: Businesses, Organizations, Community Members Tag people and organizations often to get their attention – Don’t spam Use #s to expose your posts to others interested in similar topics Post Frequently At least once a day or more Schedule posts for a variety of different times of day Watch character limits Engage with other accounts Like, retweet, reply Follow people/organizations/companies you want to, or already do interact with. What do you think about just sharing one or two of the most important things? They can read all of the rest later on their own. What do you want to pick? K: Ask your district about #s they use C: Like and reply to tweets to help create more of a conversation. Best Practices: Twitter

Other Social Media Sites: Instagram LinkedIn YouTube Follow District Guidelines Audience: Individuals Can’t share others’ photos Others can’t share your photos Good if you just want to share photos Follow District Guidelines Audience: Professionals Pages don’t get much traffic Better to have a personal account and share about your passion Can create personal contacts that may lead to partnerships You can find out what prospective partners are talking about and doing Follow District Guidelines Audience: Individuals, Organizations Great place to house videos – especially if longer You can subscribe to channels with similar interests I would like to talk to the fact that these are not necessarily worth the time for a school, unless they have someone dedicated to doing it. Other Social Media Sites:

We can both talk to what we use and why. Time Investment

K: gathering content from other staff – shared google folders, multiple admins C: Social media engagement from the community can be incredibly important for a business and helps strengthen the partnership. Content

Learn More Safe Social Media Posting Twitter https://support.twitter.com/ Why use a social media calendar https://hingemarketing.com/blog/story/5-big-reasons-why-you-need-a-social-media-content-calendar Facebook https://www.facebook.com/help/ Ideas for content https://www.renweb.com/50-ideas-for-your-schools-social-media-school-blog/ YouTube https://www.youtube.com/user/YouTubeHelp Safe Social Media Posting http://teachmiddleeastmag.com/top-6-ways-safely-promote-school-social-media/ LinkedIn https://www.linkedin.com/help/linkedin Instagram https://help.instagram.com/ Good Advice https://www.finalsite.com/blog/p/~post/4-ways-to-increase-your-schools-social-media-engagement-20160629 Buffer https://buffer.com/guides Using Hashtags https://coschedule.com/blog/how-to-use-hashtags/ Hootsuite https://hootsuite.com/help Tutorials and links to help Mention that there are tons of other resources including video tutorials # and @ http://www.socialmediatoday.com/content/beginners-guide-hashtags-mentions-and-replies Social Media Image Sizes https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/ Learn More

Feel free to reach out with questions anytime! Cassandra Polzin Media Relations Manager Leeward Business Advisors cpolzin@leewardba.com 262.914.5884 LeewardBA.com Kristen Kief Media and Community Relations Kenosha School of Technology Enhanced Curriculum - KTEC kkief@kusd.edu 262-359-7133 Ktec.kusd.edu Talk about the examples and take questions Contact Information

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