1. Social Media Training and Information Session Marissa Sollows - FCNB

2. Agenda What is social media? How does it work? Where is everyone? Can we be friends? The good, the bad and the ugly. To save or not to save?

3. What is Social Media A tool, not a solution An opportunity for: – Networking – Strengthening and building relationships – Targeted branding and messaging – Building trust

4. How does it work?

5. Facebook Free social network Share photos, videos, text content Follow, “Like” and “Friend” individuals, companies, organizations or causes Host events Advertise and promote content Accessed on desktop or mobile

6. Facebook Pictures/video Conversation starters Comments are key! Who is your audience and what do they expect?

7. FCNB’s Facebook Visual posts and fraud warnings and alerts resonate best with our followers

8. Twitter Short updates (Tweets) of 140 characters or fewer Share photos, links, video and text and “Retweet” content from 3 rd parties Quick source of “as it happens” news Accessed on desktop or mobile devices

9. Twitter What makes people click? How can you get a reader interested in your news release or blog post? Use hashtags wisely

10. Twitter Customer service tool Time is the of the essence

11. FCNB’s Twitter 1312 followers

12. LinkedIn Professional network Positioning for authority Recruiting Lots of accounts, least used

13. Where is everyone?

14. F: 60% M: 59% F: 25% M: 37% F: 18% M: 14% F: 22% M: 27% F: 21% M: 6%

15. Where is everyone?

17. Where should I be? What do I want to promote? What content do I have to share? What content can I create on a regular basis? Who is my audience and what do they want/expect? How much time do I have to commit?

18. A picture is worth 1000 words Photos on Facebook pages receive 53% more likes than the average post. 53% + LIKES Photos on Facebook pages receive 53% more likes than the average post. 53% + LIKES The brain processes visual information 60,000 times faster than text.

19. Content Visually appealing Diverse Appropriate tone Strategic Bilingual Timely 3 R’s : Reuse, Repurpose, Repackage

20. Can we be friends?

21. Don’t yell

22. Remember the golden rule Reply – Reply to everyone. It makes them feel special. Follow – If someone is kind enough to follow you, return the favor! Share – Sharing is caring. Give followers a reason to care, and they’re more likely to share your content.

23. The Good Creates awareness Has online and offline potential Helps reach a larger audiences Relatively inexpensive Measurable Popular Targeted

24. The Bad Public Comments Reputational Damage Intimidation

25. The Ugly Hacking / Virus / Malicious Code Disclosure / Privacy Legal liability

26. To Save or not to Save? Message, not channel/format Define social media records Integrate, don’t innovate Develop policy/guidelines

28. Don’t forget to have fun!

29. Questions? Facebook: www.facebook.com/FCNB.cawww.facebook.com/FCNB.ca Twitter: www.twitter.com/FCNB_www.twitter.com/FCNB_ YouTube: www.youtube.com/user/NBSC2008www.youtube.com/user/NBSC2008 Pinterest: www.pinteret.com/TheFCNBwww.pinteret.com/TheFCNB Instagram: www.instagram.com/FCNB.cawww.instagram.com/FCNB.ca