Logos

What is a logo A logo is a design element, symbol, or an icon that together with a unique typeface forms a trademark. A logo is designed or created to cause immediate recognition by the viewer. It is considered a trademark of a company or individuals identity.  

Guess the logo

A logo should Attract attention, and then leave an impression. Create a look that is memorable and distinguishable. Reflect the over all ”feel” of the company/product it represents. Promote a feeling of authenticity.

Brandmark (symbol or icon)/ Iconic Logo, only image Represents the company in a bold but simple manner Usually the image is abstract and stylized to give visual interest People can easily remember a simple form much easier than a complex one For large businesses or global companies its best to use a simple symbol or icon this way if there is a language barrier people can still understand Can give the audience a clear representation of the company without the use of words or letters

wordmark These are uniquely styled text logos that spell out the company or brand name. Many times, custom fonts are created specifically for brands to use across all their marketing and branding collateral.

lettermark Use a symbol representing the company through the use of its initials or the brands first letter. Companies may use this type of logo because their initials can better graphically illustrate the company full name (name is too long), the name is hard to pronounce, or it’s just not distinct enough to carry its own weight

combination These logos combine a wordmark and a symbol or icon. This gives the company flexibility for the use of either or both elements. A well-designed combination mark looks just as good with the elements separate as it does with them together

emblem An emblem logo encases the company name within the design Involves placing text inside of a symbol so that the two are inspirable Compact logo that can more easily fit both your graphical symbol and company name into tighter spaces

Starting Simple

Upper Case & Lower Case

Remove part of a letter

Cropping Letters