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Published byLeslie Flynn Modified over 7 years ago
BRANDING AND PACKAGING
BRAND Name, term, design or symbol that identifies a business and its products Connotates quality and reliability IMPORTANCE OF BRANDING Helps build customer loyalty Establishes an image Makes it easier to extend or create products
IMPORTANCE of Branding 50% OF ALL MARKETING FIRMS do research to test brand names before they are released
Corporate Brand Product Brand Corporate Brand and Product Brand Examples
Brand Name Word, group of words, letters or numbers representing a brand
Brand Mark Symbol or design May have distinctive coloring or lettering
Trade Name Identifies a company or a division of a particular corporation
Trade Character Brand mark with a human form
Trademark Copy protection by the Federal Government Registered DON'T LEAVE HOME WITHOUT IT®
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