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SEM A - Promotion PI - Design logo for sport/event

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Presentation on theme: "SEM A - Promotion PI - Design logo for sport/event"— Presentation transcript:

1 SEM1 1.10 A - Promotion PI - Design logo for sport/event
PI – Design tickets

2 Logo Video

3 Importance of having a logo
Visual representation of the company “The Face of the company” Single most visible aspect The name and logo are the 1st things consumers see and remember Essential for overall marketing strategy Appears in all advertising and marketing Legitimate logo will increase Brand Awareness

4 Considerations in creating a logo
Your company – what the logo says about you: Professional Contemporary (timeless) Stylish Innovative Clear message? Versatile for various media types Black/white, distance and up close usage

5 Considerations in creating a logo
Simple – easy to remember Some of the best “big brand logos” are simple Color, shape, size, 3-D, contrast Include company colors Legibility – if you can’t read, customers can’t Attract attention leave an impression, be unique

6 Considerations in creating a logo
More detail = higher cost to reproduce Competition – what do they utilize? Impressive Trademark your logo With the US Patent & Trademark office Protects logo from unauthorized usage

7 Wendy’s Changes Logo for 2013

8 Components of a Logo Word mark or logo type The name of your company
Pictogram - a symbol (a.k.a. icon or avatar) Tagline - a brief description of your company or product. The tagline envelops the essence of your brand. Icon, picture, text, color palette Harmony and balance of all the above

9 Types of Logos 5 Different types of Logos: Brand Mark Symbol Word Mark
Letter Mark Combination Mark Emblem

10 Identify Types of Logos
Brand mark Symbol This type of symbol represents the company in a simple but bold manner. Word mark Is a uniquely styled font type that spells out the company or brand name.

11 Brand Mark Logos

12 Word Mark Logos

13 Identify Types of Logos
Letter mark – Are exclusively typographic. The letter mark uses the company name written out, Also has a symbol representing the company through the use of its initials or the brands first letter. Combination Mark – Is the combination of a symbol and a word mark. The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.

14 Letter Mark Logos

15 Combination Mark Logos

16 Identify Types of Logos
Emblem – An emblem logo encases the company name within the design. - An emblem is a physical structure that is usually attached to the product.

17 Characteristics of Effective Logos
Scalability- resized with ease Billboards to business cards Design should be eye-catching Full color, grayscale or just black and white No clipart or stock images Should reflect the individuality of the business Simple, timeless, fresh, relevant and original Stay clear of design trends (camo, zebra) Identifiable – see it once and remember it Legally acceptable – does not infringe on other TM

18 Resources useful in generating logo ideas.
Focus on your business image Look at your competitors Internet research Hire a designer or do it yourself Books, articles, blogs Logo history Trends Awards Typeface

19 Procedures for designing logos
Design brief What designs are important Research Know the industry and history Reference Logo designs that have been successful Sketching Develop the logo design from brief and research Reflection – receive feedback Presentation Show a few examples and get feedback

20 Why do teams change their logos?

21 Create your own logo! Create a logo that is unique to you.
What type of logo will you use? Remember the components of logos. Incorporate the characteristics of Effective logos. Seek feedback from your classmates. Be ready to explain it to the class.

22 Information to Include on Tickets
Event or Team Name Date Time Place Cost/price Graphics/logos Promotional Coupons/sponsors Bar codes Seat Identification Restrictions/regulations

23 Types of tickets used for sports/events
E-Ticket Print at home Paper – hard copy Mobile phone scan Season Tickets Multiple Game Single Game Group Tickets

24 Purposes of Tickets for Sports/Events
Count attendees/reservations Minimize confusion regarding seating/organization Collect fees and data Souvenir Advertising/revenue

25 Procedures for Designing Tickets for an Event or a Sport
Design the tickets template with event’s theme Choose font type, size and color Choose color based on event’s theme Lay out the event’s information on the template Utilize both sides Determine ticket size and paper quality Purchase card stock Print on pre-cut/perforated paper Consider embed special watermarks to discourage counterfeiting activities

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