1. SEM1 1.10 A - Promotion PI - Design logo for sport/event
PI – Design tickets

2. Logo Video

3. Importance of having a logo
Visual representation of the company
“The Face of the company”
Single most visible aspect
The name and logo are the 1st things consumers see and remember
Essential for overall marketing strategy
Appears in all advertising and marketing
Legitimate logo will increase Brand Awareness

4. Considerations in creating a logo
Your company – what the logo says about you:
Professional
Contemporary (timeless)
Stylish
Innovative
Clear message?
Versatile for various media types
Black/white, distance and up close usage

5. Considerations in creating a logo
Simple – easy to remember
Some of the best “big brand logos” are simple
Color, shape, size, 3-D, contrast
Include company colors
Legibility – if you can’t read, customers can’t
Attract attention
leave an impression, be unique

6. Considerations in creating a logo
More detail = higher cost to reproduce
Competition – what do they utilize?
Impressive
Trademark your logo
With the US Patent & Trademark office
Protects logo from unauthorized usage

7. Wendy’s Changes Logo for 2013
1983

8. Components of a Logo Word mark or logo type The name of your company
Pictogram - a symbol (a.k.a. icon or avatar)
Tagline - a brief description of your company or product. The tagline envelops the essence of your brand.
Icon, picture, text, color palette
Harmony and balance of all the above

9. Types of Logos 5 Different types of Logos: Brand Mark Symbol Word Mark
Letter Mark
Combination Mark
Emblem

10. Identify Types of Logos
Brand mark Symbol
This type of symbol represents the company in a simple but bold manner.
Word mark
Is a uniquely styled font type that spells out the company or brand name.

11. Brand Mark Logos

12. Word Mark Logos

13. Identify Types of Logos
Letter mark – Are exclusively typographic.
The letter mark uses the company name written out,
Also has a symbol representing the company through the use of its initials or the brands first letter.
Combination Mark – Is the combination of a symbol and a word mark.
The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.

14. Letter Mark Logos

15. Combination Mark Logos

16. Identify Types of Logos
Emblem – An emblem logo encases the company name within the design.
- An emblem is a physical structure that is usually attached to the product.

17. Characteristics of Effective Logos
Scalability- resized with ease
Billboards to business cards
Design should be eye-catching
Full color, grayscale or just black and white
No clipart or stock images
Should reflect the individuality of the business
Simple, timeless, fresh, relevant and original
Stay clear of design trends (camo, zebra)
Identifiable – see it once and remember it
Legally acceptable – does not infringe on other TM

18. Resources useful in generating logo ideas.
Focus on your business image
Look at your competitors
Internet research
Hire a designer or do it yourself
Books, articles, blogs
Logo history
Trends
Awards
Typeface

19. Procedures for designing logos
Design brief
What designs are important
Research
Know the industry and history
Reference
Logo designs that have been successful
Sketching
Develop the logo design from brief and research
Reflection – receive feedback
Presentation
Show a few examples and get feedback

20. Why do teams change their logos?

21. Create your own logo! Create a logo that is unique to you.
What type of logo will you use?
Remember the components of logos.
Incorporate the characteristics of Effective logos.
Seek feedback from your classmates.
Be ready to explain it to the class.

22. Information to Include on Tickets
Event or Team Name
Date
Time
Place
Cost/price
Graphics/logos
Promotional Coupons/sponsors
Bar codes
Seat Identification
Restrictions/regulations

23. Types of tickets used for sports/events
E-Ticket
Print at home
Paper – hard copy
Mobile phone scan
Season Tickets
Multiple Game
Single Game
Group Tickets

24. Purposes of Tickets for Sports/Events
Count attendees/reservations
Minimize confusion regarding seating/organization
Collect fees and data
Souvenir
Advertising/revenue

25. Procedures for Designing Tickets for an Event or a Sport
Design the tickets template with event’s theme
Choose font type, size and color
Choose color based on event’s theme
Lay out the event’s information on the template
Utilize both sides
Determine ticket size and paper quality
Purchase card stock
Print on pre-cut/perforated paper
Consider embed special watermarks to discourage counterfeiting activities