Presentation on theme: " Most important visual piece of marketing for your company Creates a positive powerful first impression Promotes brand recognition Conveys company."— Presentation transcript:
Most important visual piece of marketing for your company Creates a positive powerful first impression Promotes brand recognition Conveys company mission, products or services
A business logo is a custom design to target your audience Reflects the nature of your business and what you offer It should be an original representation of who you are. Should work well in all mediums: signs, letterhead, business cards, products, billboards A business logo should reflect your taste and interest. It should be an original representation of who you are and what you would like people’s first impression of your business to be.
Logos need attention value Uniqueness Graphical message What visually sets you apart from the crowd?
Billboards Phone book ad Letterhead Business card Commercials Ads in magazines, catalogues, etc. Packaging Window or door display
Will logos stay durable in changing trends, formats and media? Logos may be visually strong but because of complex shape and color may be difficult to reproduce in various sizes and colors Logos have to function in black and white
What do you want to tell the viewer? What will they understand about your business from your logo? Concepts may be good but contain too many elements.
Experiment with different variations Color Text Graphic
Things that describe or represent your individuality. Possible names for your Interior Design Business. Evaluate theses items and create a logo that is appealing to the public and that you are proud of. Look at the examples from class to get ideas, or be creative and come up with your own theme and design.
Sketch and practice on scratch paper until you are happy with the results. When you have perfected your logo place a copy of the logo on this assignment sheet. You will use this logo through the semester on your design projects!