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Mrs. Quick Graphic Design

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Presentation on theme: "Mrs. Quick Graphic Design"— Presentation transcript:

1 Mrs. Quick Graphic Design
Types of Logos Mrs. Quick Graphic Design

2 Lettermark Typography-based logo Typically comprised of a few letters
Simple Focuses on initials or abbreviations of longer names

3 Wordmarks Typography-based logo Focuses on business name alone
Works really well when a company has a distinct name

4 Pictorial marks Icon or graphic-based design Simple
Minimal color palette (often just one)

5 Abstract logo marks A specific type of pictorial logo
Abstract or geometric form

6 Mascots Colorful Cartoonish
Illustrated character that represents a company

7 Combination Mark A logo comprised of both a wordmark and a lettermark

8 Emblem Consists of font inside a symbol or an icon; think badges, seals and crests. Traditional appearance 

9 Watermark a faint design made in some paper during manufacture, which is visible when held against the light and typically identifies the maker.


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