1. SEM A - Promotion
Explain the use of Product logos to promote sports

2. Logo Video

3. Importance of Logos Visual Representation Trademarked Property
“The Face of the company”
The 1st thing consumers see and remember
Trademarked Property
LICENSING = Profit $$$$
Marketing Strategies
Appears in all advertising and marketing
Branding
Awareness, Image, Loyalty

4. Considerations in creating a logo
Your company – what the logo says about you:
Professional
Contemporary (timeless)
Stylish
Innovative
Clear message?
Versatile for various media types
Can it be reproduced in black and white?
Can it be identified up close and from a distance?

5. Considerations in creating a logo
Simple – easy to remember
Some of the best “big brand logos” are simple
Design
Color, shape, size, 3-D, contrast
Legibility – if you can’t read, customers can’t
Attractive
leave an impression, be unique

6. Considerations in creating a logo
Detail: more = higher cost to reproduce
Competition – what do they utilize?
Trademark your logo
With the US Patent & Trademark office
Protects logo from unauthorized usage

7. Components of a Logo Type of Logo Company Name
(5 different types)
Company Name
Does that increase awareness?
Pictogram - a symbol/picture/character
Tagline – slogan or company motto
a brief description of your company or product.
Harmony and balance

8. Types of Logos 5 Different types of Logos: Brand Mark Symbol Word Mark
Letter Mark
Combination Mark
Emblem

9. Types of Logos Brand Mark Symbol
No Words or Letters
Represents the company in a simple but bold manner.

10. Types of Logos Word Mark
Is a uniquely styled font type that spells out the company or brand name.

11. Types of Logos Letter Mark – Are exclusively typographic.
Represents the company through the use of its initials or a single letter.

12. Types of Logos Combination Mark –
Combination of a symbol, letter, or word mark.

13. Types of Logos
Emblem – An emblem is a physical structure that is usually attached to the product.

14. Characteristics of Effective Logos
Scalability- resized with ease
Billboards to business cards
Eye-catching
Full color, grayscale or just black and white
Originality
Reflects individuality
No clipart or stock images
Identifiable – see it once and remember it

15. Characteristics of Effective Logos
Acceptable
Legally - does not infringe on other TM
Socially – not offensive
Avoid design trends
fashion changes - camo, neon, zebra
Simple
Timeless
Fresh
Relevant

16. Why do teams change their logos?

17. Wendy’s Changes Logo for 2013
1983

18. Logo Articles Logo Meanings

19. Resources useful in generating logo ideas.
Look at competition
Internet research
Hire a designer
Logo history
Awards

20. Procedures for designing logos
Design brief
What designs are important
Research
Know the industry and history
Reference
Logo designs that have been successful
Sketching
Develop the logo design from brief and research
Reflection – receive feedback
Presentation
Show a few examples and get feedback

21. Activity: Create your own logo!
Create a logo that is unique to you.
What type of logo will you use?
Remember the components of logos.
Incorporate the characteristics of Effective logos.
Seek feedback from your classmates.
Be ready to explain it to the class.

22. Using Tickets for Promotion

23. Information to Include on Tickets
Event
Teams
Date
Time
Place
Cost/price
Seat Identification
Graphics/Logos
Promotional Coupons
Sponsors
Bar codes
Restrictions
Regulations
Security
Bar Codes
Watermarks
Hologram

24. Types of tickets used for sports/events
E-Ticket
Print at home
Paper – hard copy
Mobile phone scan
Season Tickets
Multiple Game
Single Game
Group Tickets

25. Purposes of Tickets for Sports/Events
Count attendees/reservations
Minimize confusion regarding seating/organization
Collect fees and data
Souvenir
Advertising/revenue

26. Procedures for Designing Tickets for an Event or a Sport
Design the tickets template with event’s theme
Choose font type, size and color
Choose color based on event’s theme
Lay out the event’s information on the template
Utilize both sides
Determine ticket size and paper quality
Purchase card stock
Print on pre-cut/perforated paper
Consider embed special watermarks to discourage counterfeiting activities