3 Importance of Logos Visual Representation Trademarked Property “The Face of the company”The 1st thing consumers see and rememberTrademarked PropertyLICENSING = Profit $$$$Marketing StrategiesAppears in all advertising and marketingBrandingAwareness, Image, Loyalty
4 Considerations in creating a logo Your company – what the logo says about you:ProfessionalContemporary (timeless)StylishInnovativeClear message?Versatile for various media typesCan it be reproduced in black and white?Can it be identified up close and from a distance?
5 Considerations in creating a logo Simple – easy to rememberSome of the best “big brand logos” are simpleDesignColor, shape, size, 3-D, contrastLegibility – if you can’t read, customers can’tAttractiveleave an impression, be unique
6 Considerations in creating a logo Detail: more = higher cost to reproduceCompetition – what do they utilize?Trademark your logoWith the US Patent & Trademark officeProtects logo from unauthorized usage
7 Components of a Logo Type of Logo Company Name (5 different types)Company NameDoes that increase awareness?Pictogram - a symbol/picture/characterTagline – slogan or company mottoa brief description of your company or product.Harmony and balance
8 Types of Logos 5 Different types of Logos: Brand Mark Symbol Word Mark Letter MarkCombination MarkEmblem
9 Types of Logos Brand Mark Symbol No Words or LettersRepresents the company in a simple but bold manner.
10 Types of Logos Word Mark Is a uniquely styled font type that spells out the company or brand name.
11 Types of Logos Letter Mark – Are exclusively typographic. Represents the company through the use of its initials or a single letter.
12 Types of Logos Combination Mark – Combination of a symbol, letter, or word mark.
13 Types of LogosEmblem – An emblem is a physical structure that is usually attached to the product.
14 Characteristics of Effective Logos Scalability- resized with easeBillboards to business cardsEye-catchingFull color, grayscale or just black and whiteOriginalityReflects individualityNo clipart or stock imagesIdentifiable – see it once and remember it
15 Characteristics of Effective Logos AcceptableLegally - does not infringe on other TMSocially – not offensiveAvoid design trendsfashion changes - camo, neon, zebraSimpleTimelessFreshRelevant
19 Resources useful in generating logo ideas. Look at competitionInternet researchHire a designerLogo historyAwards
20 Procedures for designing logos Design briefWhat designs are importantResearchKnow the industry and historyReferenceLogo designs that have been successfulSketchingDevelop the logo design from brief and researchReflection – receive feedbackPresentationShow a few examples and get feedback
21 Activity: Create your own logo! Create a logo that is unique to you.What type of logo will you use?Remember the components of logos.Incorporate the characteristics of Effective logos.Seek feedback from your classmates.Be ready to explain it to the class.
23 Information to Include on Tickets EventTeamsDateTimePlaceCost/priceSeat IdentificationGraphics/LogosPromotional CouponsSponsorsBar codesRestrictionsRegulationsSecurityBar CodesWatermarksHologram
24 Types of tickets used for sports/events E-TicketPrint at homePaper – hard copyMobile phone scanSeason TicketsMultiple GameSingle GameGroup Tickets
25 Purposes of Tickets for Sports/Events Count attendees/reservationsMinimize confusion regarding seating/organizationCollect fees and dataSouvenirAdvertising/revenue
26 Procedures for Designing Tickets for an Event or a Sport Design the tickets template with event’s themeChoose font type, size and colorChoose color based on event’s themeLay out the event’s information on the templateUtilize both sidesDetermine ticket size and paper qualityPurchase card stockPrint on pre-cut/perforated paperConsider embed special watermarks to discourage counterfeiting activities