Thursday, October 6, 2016 J.W. Marriott Austin, TX 2016 Editors’ Symposium Thursday, October 6, 2016 J.W. Marriott Austin, TX

Promoting Content Using Social Media Presented By: Stephanie McCoy Loquvam, Social Media Committee Cochair Haley Maple, Social Media Committee Cochair Emeritus

Social Media for Committees The Section has an active social media presence on LinkedIn, Twitter, Facebook, and Instagram Used for: Communicating with committee members (and potential members) Finding authors Promoting Section content Articles, practice points, newsletters, and book releases Sound Advice podcasts Video tips Upcoming CLE Events and Roundtables Also a space for member discussions through our content posts.

#WhatIsAHashTagAnyway? “A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.“ Hashtags can help get your message across and engage your audience in a concept. Committee Hashtag, Concept Emotive Topical Community Building

Social Media for Committees Best Practices and Key Tips for Hashtags Keep your brand hashtags short, simple, and easy to spell. That way your fans and customers can easily remember it (and it does not use all of your real estate) Do Search for Hashtags. A hashtag does not have to be unique to be effective. Don’t use too many or irrelevant hashtags. Do Use specific hashtags. The more specific the hashtag, the more targeted your audience will be. And a targeted audience means a higher chance of quality engagement. Don’t forget about popular (nonlegal) hashtags and hashtag “movements”. #tbt, #sheleads, #lovewins, #bringbackourgirls, #blacklivesmatter Double check to make sure that hashtag means what you think it means. www.Tagdef.com) Committee Hashtag, Concept

Social Media for Committees Social Media Policy Ensures that a regularly updated social media presence is consistent with the Section’s goals and image Social Media Chair Two Way Communication Committee Hashtag Consider Social Media Opportunities Media Content – Photos, Videos, Memes, Images Periscope and Facebook Live (Video) Updated Social Media Policy Approved by Council at Winter Leadership 2014 Committees are not allowed to have an independent social network site or presence without approval by the Social Media Committee so that a regularly updated social media presence is consistent with the Section’s goals and image is maintained. The new policy helps us to achieve the following: -Maximize the Section of Litigation brand’s reach -Optimize search fields on social media platforms -Streamline bar year to year transition of social media account ownership -Having one main social media account eliminates silos

Social Media for Committees The Social Media Committee encourages committee newsletter editors to get involved in Section social media in several ways: Make sure to reference the voice of each social media platform—Refer to handout ‘Get Involved with the Section on Social Media’ pictured above. Haley and Todd, please mention: We have 18K Twitter followers, 8,066 LinkedIn members, and 2,223 Facebook followers, 5 on Instagram.

Social Media for Committees Participate Join in the discussion through your individual user account Like and comment on tweets and posts Use meeting and committee hashtags Tag The ABA Section of Litigation

Social Media for Committees

Social Media for Committees Submit Promote a new article or your recent newsletter Submit the Social Media Questionnaire POST & TAG the Section, ABA Partners, authors, committee members, and interested parties All other of types of post submissions Send to the Meg Spisich meg.spisich@americanbar.org i.e. newsletter articles, Sound Advice podcasts, video tips, upcoming CLE meetings and Roundtables, membership information, and more.

Social Media for Committees Social Media Questionnaire Content Authors Hashtags Outside Contacts DYK Questions Upcoming Events Uses ABA Litigation Individuals

Twitter for Committees Let your followers know when new content has been posted or a newsletter has been published. Tag authors and link to their recent article. Live tweet during Section CLEs or events. Retweet Section posts or other posts that would be interesting for your audience. Tag the Section of Litigation (@ABALitigation) in your posts and use meeting hashtags. Consider TwitterChats or other “Events” Mention Passing the Gavel Stream and AMA

Twitter for Committees Engagement and Visibility = Success

LinkedIn for Committees Article 1: Juror Use of Social Media: Closing the Evidentiary Back Door—by the Trial Evidence Committee Article 2: Your Questions Answered: Preparing Your Witness for a Deposition—by the PP&D Committee

LinkedIn for Committees Use the Section’s LinkedIn page Discussion questions on noteworthy topics General trial practice tips Information on developing business Updates on CLE opportunities and networking events Promote Content—Submit to be Posted Newsletter articles; Practice Points Committee Sound Advice podcasts Video tips Upcoming CLE meetings and Roundtables Membership information Promote your LinkedIn Subgroup Participate in discussions and get helpful practice tips on LinkedIn The Section’s LinkedIn page can be an important resource. Encourage editors to submit any content to share on the Section’s group page (listed above). If committees would like help recruiting members to subgroups, they can use the Section’s LinkedIn group page to reach a larger audience.

Facebook for Committees Share newsworthy and practical content on Facebook; submit your post to your staff editor. Promote upcoming programs, CLE, or roundtables. Use images and media posts to increase visibility (Facebook LIVE! and Periscope) Interact with the Section on Facebook and comment on our posts.

Facebook for Committees Talk generally about what type of content we like to focus on for Facebook (there seems to be a common misconception as to what Facebook is used for).

Facebook for Committees Talk generally about what type of content we like to focus on for Facebook (there seems to be a common misconception as to what Facebook is used for).

Instagram for Committees abalitigation

Instagram for Committees abalitigation

Next Steps IDENTIFY your social media chair and your committee hashtag. EXPLORE social media for ideas for content, potential authors and opportunities to expand your audience. PARTICIPATE by sharing committee content, tagging others and engaging in the dialogue. CELEBRATE the successes of your committee and your colleagues! Announce that we will be available at the Committee Leaders Workshop to answer questions and help set up accounts Friday, 11:30 a.m.

Questions? Be sure to talk about the Fall Leadership Meeting on Social Media using #LitigationLeader. Social Media Committee Contact Info Todd Holleman (holleman@millercanfield.com) Stephanie McCoy Loquvam (sloquvam@law-msh.com) Feel free to ask questions and get help setting up on social media at the Leadership Workshop, Friday at 11:30. Visit the Social Media Committee table.