1. How to Build Your Social Media Platform
clever ideas to bring customers to your shop

2. Why social media?
It’s not about numbers It’s about influence It’s about getting your message out to people who haven’t discovered you yet It’s about controlling your message It’s about saving marketing dollars in a competitive business environment

3. Why me?
* an average of 600,000 monthly page views (according to Google Analytics) * 270,000 + followers *114,000 + Pinterest subscribers (1.8 million monthly views) * 69,000 + Facebook likes * 17,000 + Feed subscribers * 55,000 Instagram followers * 8,800 + Google + followers * 7,300 + Twitter followers

4. How Did I Get There?
Think outside the box What sets your brand apart? Network Consider partnering with different types of brands Look for unique opportunities

5. Let’s Get Specific Pinterest How can pinterest help your business?
Small following? Join large group pin boards
Create pinnable images
Create themed boards
Host a hashtag on pinterest
Collborate with authors

6. Facebook
Why use facebook? Create a group rather than a page Host Facebook lives Unboxing event Ask questions to increase interaction

7. Instagram
Why use Instagram? Follow and comment on other book pages Use Instagram stories Host a contest Keep brand in mind when posting

8. Twitter
Why use twitter? Network with other book twitter accounts Retweet Favorite author quotes to promote Use hashtags

9. Blog
Why have a blog? Complete creative ownership Create content to be shared on social media Place for readers to invest Share events Increase online presence

10. List
Why have an list? Send out event calendars Mail chimp Different lists Send out books of the month Coupons

11. e-mail: karianne@thistlewoodfarms.com
So Close To Amazing
KariAnne Wood