1. Community Center Social Media Must Dos, Should Dos, & Don’t Dos
To Post or Not To Post
Community Center Social Media Must Dos, Should Dos, & Don’t Dos

2. Must DOs

3. Why Get Social? The Reach
7 of 10 Americans use social media.
86% (age 18-29)
80% (30-49)
Source: Pew Research Center

4. Must: Be Online Promote Community Center photos, videos, stories
Your expertise, programs, services, people*
Employees
Success stories
Events, fundraising
Personalize
Put a face on the center, people served
Connect to news, current events
Connect and Engage Online
Photos

5. Must: Be in the Conversation

6. Must: Have Consent Forms*

7. Must: Have Timeliness

8. Must: Be Responsive to Comments on Posts

9. Must: Be Responsive to Messages
Take “Offline”
Hand off to program
Follow up

10. Must: Engage Stakeholders
I. Who is your audience for each social media platform?
Talk about connecting with or promoting stakeholders who are active on social media.
Have goals and key performance indicators in mind.
II. What are you trying to accomplish with your social media?
With images or video, engagement always much higher.

11. Must Plan: Themes Make It Easier to Coordinate
Visions Fridays
We’re Hiring Wednesdays

12. Must Plan: Calendar 7/11 Free Slurpee Day 7/17 World Emoji Day 7/28
World Hepatitis Day
7/31
National Avocado Day

13. Must Have: Operating Procedures & Policies

14. Example of Operating Procedures
Purpose
Establish guidelines and processes to manager appropriate use of social media.
Overview
“On-duty” agency-related use of social media is authorized by Chief or designee.
Use of social media “off duty” is considered problematic if it affect or interferes with work and work environment.
Unauthorized use is for progressive disciplinary action.

15. Example Cont’d.
On-duty work-related use of social media is allowable provided it does not interfere with work.
Off-duty use of social media must not violate HIPAA or other privacy/security regulation.
Respect the agency, the people served, the board, vendors, employees, contractors, and volunteers

16. Must Post: Rules of Engagement

17. Must Post: Rules of Engagement

18. Automated Responses

19. Automated Responses Cont’d

20. Must: Be Careful of Copyright Infringement
When to think copyright
Images
Brands
Copy/paste
When in doubt
Share, double check or don’t use

21. Should Dos

22. Should: Address Current Events
Anthony Bourdain

23. Should: Measure & Track What Is Working What Is Not

24. Should Cont’d Use Toolkits (see below) Post news releases, events
Recycle, reuse content

25. Should: Tag Community Partners

26. Should: Share Community Partners

27. Should: Actively Encourage and Recognize Employees

28. Should: Mix Up the Types of Posts
Job Postings
Employee Engagement
Personal Stories

29. Should: Address Negative Comments and Messages, Too
Complaint About the “R-Word”

30. Should: Address Negative Comments and Messages, Too
Agency Vehicle Parked Illegally

31. Merging Pages or Separating Pages?

32. Top 10 Tips Tone: Professional Be clear, no jargon
Post regularly and include mix of photo, video, graphics, shares
Tag people/partners/pages and use hashtag
Be concise (140 characters)
Include links for more info
Don’t simply like a post
Don’t autolink accounts
Be timely, don’t overthink
Proofread

33. Good Facebook Post Also Includes
Highlights work on a mostly personal page
Personal perspective
Photos and/or Videos
A Call to Action: “We are hiring! Share with friends.”

34. Well-Composed Tweet Encourage people to highlight event/news
Includes photo (happy people AND a marketing information, i.e. sign)
Explains reason for photo/event
Provides commentary
Uses popular hashtag
(Could have

35. Instagram Tips Nicely composed photo Show and tag people
Use popular hashtags
Tie in other references

36. Common Excuse: No Time
Create “lists” in Twitter to organize people you follow by topic.
Use Tweetdeck or Hootsuite to view lists and schedule tweets.
Schedule posts.
Schedule time to check daily, weekly.

37. Don’t Dos

38. Facebook Live
Can’t have copyright music in background or it will be deleted

39. Do Not Share Protected Health Information

40. Join the Conversation Conversations are happening online about you…
Join in
Engage
Learn
Measure
Spread the word
“Play”

41. Thank You Questions? Catherine Carlton Catherine.Carlton@mhmrtc.org
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