1. How to promote a band well
how-to-promote-your-band-60-top-tips/

2. 1. Create and effective website
Great usability
Be easily searchable
Have easy to purchase and downloadable music
Be regularly updated

3. 2. Every page on the website must work well and look great
Have good search engine optimism to make sure it appears at the top of the search results. Use correct key words/phrases. It is very important to check the hyperlinks work and the website is easy to navigate.

4. 3. Provide an online and offline
Presented professionally
Have a short band biography
Include any media quotes
Include media links to soundcloud/ youtube
Include professional, high quality photos of the band
Have clear and relevant contact details

5. 4. Easy access to videos/ music
Services like YouTube, Soundcloud and social media platforms are essential in promotion and embedded on other websites

6. 5. Use keywords to improve SEO (Search Engine Optimization)
When choosing titles of the multimedia, on the website. The band’s videos should all include their name and song title.

7. 6. Know the target audience and direct branding towards that
It’s best to understand the band’s characteristics and what website they visit online. Promote their band accordingly (social media especially).

8. 7. Design an effective and attractive webpage
Easy to make by using content like Wordpress and Blogger. It is key to have an eye for design and a create outlook.

9. 8. Don’t just promote online
Use posters, flyers etc. bands should utilise all they can to promote themselves.

10. 9. Create a fan page on Facebook and keep it updated
Social media is crucial in promotion as it allows you to interact wit your fans as well as keeping them updated. Many bands choose to link their social media accounts so that when they post a message, it is posted on the others aswell. Fans may also like it if the band takes the time to personal each message for each multimedia platform so this is sometimes not a good idea as it makes it look rushed.

11. 10. Have a twitter account
It provides instant connection with fans and is a great tool for bands to post videos/ photos of sound checks and other things they get up to.

12. 11. Make a short documentary video for the band on YouTube

13. 12. Interact with fans
Encourage fans to share photos/ videos from gigs to entice an audience. Talk to (via social media) those who are taking the time to go to the gigs – shout out the people who got the best picture, post pictures of fans.

14. 13. Ensure the theme of the band’s site reflects their music
Spend time on the theme – colours, font, photos used – and make sure it would be appealing to the target audience.

15. 14. Use consistent colours and design in marketing
This must match their social media – it will inform the fans about new albums and material; unifying the theme will look really good.

16. 15. Regular scheduled promotion on Facebook – shows and new music

17. Brand your podcast Pick a name that is memorable
Direct, descriptive names
Choose a logo

18. Format, structure and content
Audio/ visual?
Break it down into segments
Keep a running list of the questions and point of discussion
Guest interview (band)
Think up a script – few sentences for the introduction (topic and guest)

19. Audience Have a solid website Build community
Sharing on social media platforms will gain listeners