SEARCH ENGINE OPTIMIZATION, SECURITY, MAINTENANCE

SEO Notes

Search Engine Optimization

What are search engines looking for?  Content: theme, titles, text  Performance: Are the links working? Does your site load quickly?  Authority: Does your site appear to be a valid source of information?  User Experience: navigation, visual appeal, safety, bounce rate (visitors who don’t click on anything on your site)

What AREN’T search engines looking for?  Keyword Overuse (stuffing)  Purchased links vs natural link building  Poor user experience

Know your business model  Clearly understand why you have a website and the purpose of the website

Keep your social media consistent

Domain Names  Be consistent  Keywords in Domain Name

Optimize Your Site for All Viewers  Mobile, Tablet  Be careful about being too media rich

Meta Data  Title tags  Meta descriptions  Make it specific to the page

Maintenance

Website Maintenance  Update weekly  Check for broken links  Remove outdated information  Add new product information, delete old  Company News

Website Maintenance Tasks  Back up your website  Monitor outages  Check Domain registration  Test website download speed  Check Links  Google Analytics  Search Engine Results  Reputation management – what are others saying about you?

Website Security

Web Server and Web Site Security  You may use a web server to host your site  Be vigilant about security  Firewalls  Set up tight permissions (don’t let “everyone in the company” have access to the server)  Keep code up to date  Conduct Web Site Security Audits

 Warm Up: Please take a few minutes to review for the quiz on SEO, Maintenance and Security  Today:  True/False Quiz on SEO, Maintenance and Security