1. State of the Web @ KUMC Jameson Watkins Director, Internet Development jwatkins@kumc.edu Our Topics Updated stats New KU design Search engines: how they work How our search works Steps to improve search relevancy

2. Moving to the Content Management System (CMS) 155 users, 90 logged in within the last month As of today, 6,954 pages are in the CMS

3. Updates to the CMS/Web Site Stability issues resolved Three Windows 2008 servers load- balancing our site Introduction of.Net web applications managed by the CMS New 8.0 version promises faster web page loading and response times Introducing Josh Collins

4. New Designs Coming KU-Lawrence delivers new visual identity designs November 2012 ?

7. Search Engine Optimization Our Topics How do search engines work? How can I improve our results? Quality vs. Quantity: Content How does the KUMC search engine work?

8. Search: the basics Spiders, crawlers, and robots, oh my.

9. Search Results Algorithms change, personalized, tested

10. Improve Search Ranking -Keyword relevancy & frequency -Link names: avoid “click here” -Titles and descriptions Good titles and descriptions Poor titles or descriptions

11. Quality vs. Quantity Content is King -Updated content -Contextual content -Content matches title and description - Appropriate keywords

12. User Experience Drives Content -Content needs structure -Provide unique content -Link, don’t duplicate -Don’t compete with self -PDFs can help

13. Review & Adjust -Remove old documents and files -Ensure outbound links work -Traffic analytics assessment Page and Visitor Report

14. KUMC’s Search Engine Google based filter Add our own synonyms Add our top picks Integrated with our phone directory

15. KUMC’s Search Engine

17. Future Talks Information Architecture Using Web Analytics Jameson Watkins Director, Internet Development jwatkins@kumc.edu 913-588-7387 jwatkins@kumc.edu